Change is the new normal. Most fear it. Many fight it. Few embrace it. Regardless of your relationship with change, one thing is clear. It is unavoidable. When it comes to marketing, change is necessary. To remain competitive in the retail industry, businesses must keep pace with customer expectations and
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
