An engaged leader facilitates, strengthens, connects, and inspires employees to increase their work engagement. Having engaged employees means they are happy and productive employees, and today’s leaders need to have the skills to foster engagement. HFA spoke with Lorri Kelley, owner of Lorri Kelley Advisors and a home furnishing industry
I always remind myself and other people that I am not a furniture retailer. I do have retail in my background, but I don’t own a furniture store. As CEO of the Home Furnishings Association, my job is to serve members and always advocate for them and their businesses. My
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
