The Home Furnishings Association invites the industry to join us at High Point Market for a special celebration honoring the 2026 HFA Pillar Award Winners. During this gathering, HFA will formally present the 2026 Partner of the Year Award to Package.ai and the 2026 Trailblazer Award to Bill Barton, CEO,
High Point, NC- Esquire Advertising has been named the 2023 Partner of the Year by the Home Furnishings Association (HFA). This recognition as one of the industry’s highest achievers is amongst the most prestigious awards in home furnishings. Esquire Adverting was judged by a panel of industry professionals on seven
Several companies grew during the pandemic, finding ways to expand amid stiff headwinds and once-in-a-generation challenges. Old Brick Furniture & Mattress Company, the HFA 2023 Retailer of the Year (stores with more than 50 employees), takes pandemic growth and expansion to another level. I have to give you the back
It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing
For business owners, change isn’t a seasonal disruption, it’s the daily reality. Customer traffic fluctuates, employee availability shifts, and unexpected
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet,
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
