An engaged leader facilitates, strengthens, connects, and inspires employees to increase their work engagement. Having engaged employees means they are happy and productive employees, and today’s leaders need to have the skills to foster engagement. HFA spoke with Lorri Kelley, owner of Lorri Kelley Advisors and a home furnishing industry
I always remind myself and other people that I am not a furniture retailer. I do have retail in my background, but I don’t own a furniture store. As CEO of the Home Furnishings Association, my job is to serve members and always advocate for them and their businesses. My
Global trade policy continues to shift rapidly, and for home furnishings retailers, those changes can have immediate consequences for costs,
Most conversations about the future of eCommerce focus on the surface—better website design, faster checkout, and smoother user experiences. While
A furniture eCommerce website needs to do more than display products. It should communicate scale, material, and quality without the
It’s been a busy week on the tariff front, and this is HFA’s third advocacy update for home furnishings retailers
The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
