I believe it was management consultant Peter Drucker who said that the purpose of a business is to earn a customer. That might have been true back in the American Bandstand era of sock hops and sharing a malted with your best gal, but I contend there are other, albeit
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center during Las Vegas Market, offering a dedicated
How AI is reshaping consumer behavior, redefining the modern retail journey The home goods shoppers no longer discover products the
“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
