Making a typical final mile home delivery in the COVID-19 era has changed for the foreseeable future. Many retailers have risen to the challenge and innovated quickly to provide options – driven by consumer preferences. Prior to the pandemic, the majority of deliveries made by full-line furniture retailers were a
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
The Home Furnishings Association (HFA) is closely following the latest developments surrounding the ongoing Supreme Court hearings on the legality
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
