The STURDY Act (Stop Tip-overs of Unstable, Risky Dressers on Youth) was passed by Congress and signed into law as ASTM F 20657-23, effective on September 2, 2023. The Home Furnishings Association supports furniture safety and the STURDY regulations. Unfortunately, consumers can still find non-compliant clothing storage units in secondary-market
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet,
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
The Home Furnishings Association invites the industry to join us at High Point Market for a special celebration honoring the
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
