Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned professionals, well-defined processes, and performance expectations already in motion can be overwhelming. Without the right support, even talented hires may struggle to find their footing. A well-structured mentorship program bridges
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
