The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk out without purchasing. This “walk-away rate” translates to approximately $150 million in lost furniture and $30 million in lost mattress sales across the United States daily. According to a 2023 Consumer
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Let’s assume that you took some steps to get the right traffic to your website. You focused on SEO, served great ads, and targeted the right people – now what? The real challenge—and opportunity—lies in engaging visitors and purchase conversion into customers. Having an “okay” website isn’t good enough for
With Black Friday and the holiday rush on the horizon, it’s the ideal time to make sure your financing options are set up to help customers confidently make big purchases. Many customers want to create a cozy, inviting home for family gatherings—whether upgrading to a new dining table or finding
In the home furnishings retail industry, you, as a sales associate, play a pivotal role in driving revenue and creating memorable customer experiences. With the right techniques and strategies, you can enhance your sales performance and build lasting relationships with customers. Whether you’re new to the industry or a seasoned
In retail home furnishings, understanding and optimizing your conversion rate is akin to finding the secret sauce that can significantly elevate your furniture store’s performance. The conversion rate, a critical metric for any retail business, measures the percentage of visitors to your store (or website) who make a purchase. This
Consumers have an abundance of choice when it comes to e-commerce. Countless brands and retailers vie for consumer attention and share of wallet. So what are the deciding factors that turn shoppers into customers? Last year, Nfinite confirmed in a proprietary data report that product imagery is high on the
In today’s retail landscape, where demands are constantly increasing and productivity is key, the role of a manager has become
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving
In home furnishings retail, understanding and the ability to forecast seasonal trends is key to staying ahead in terms of
In the dynamic world of home furnishings retail, effective leadership isn’t just a nice-to-have—it’s critical to success. Whether running a
The U.S. retail landscape remains uneven, with strong consumer spending in categories like motor vehicles, parts, and building materials—likely driven
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
