The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet, so many owners and leaders look right past this crucial asset, focusing on what they consider as more pressing issues, revenue growth, and the many ‘fires’ that crop up during
Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer
You already know this feeling: sales are strong, customers are walking in, and yet somehow your bank account tells a
Walk into most furniture or mattress stores, and you’ll see beautiful merchandising, strong sales teams, and aggressive promotional signage. But
Connecting POS, inventory, and ecommerce has become essential for furniture retailers. It directly impacts how a business runs day to
The furniture industry has had a brutal few years. COVID-19 froze factories, snarled ports, and exposed the fragility of single-source
In today’s digital-first shopping environment, your product images are doing far more than just “showing” a sofa or dining table;
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
