Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet, so many owners and leaders look right past this crucial asset, focusing on what they consider as more pressing issues, revenue growth, and the many ‘fires’ that crop up during
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer
Sales success in business and life is not a matter of chance—it’s built on a foundation of strong guiding principles.
Several significant governmental actions have emerged this week, directly influencing home furnishings retailers and manufacturers. Understanding these policy changes is
Why Cart Abandonment Might Be Happening and How to Fix It It’s time to meet with the web and marketing
The Home Furnishings Association (HFA) remains committed to advocating for policies that support furniture retailers and the broader home furnishings
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating
Driving Results with Sales Process & Planning A high-performing sales team doesn’t happen by chance—it’s built on a structured process and a strategic plan for
Building High-Performing Sales Teams Behind every great home furnishings store is a powerhouse sales team—and behind every great sales team is a smart, strategic manager.
