The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet, so many owners and leaders look right past this crucial asset, focusing on what they consider as more pressing issues, revenue growth, and the many ‘fires’ that crop up during
Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer
Estate planning isn’t only for the wealthy. In reality, everyone should have a purposeful strategy based on what matters most
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
As of July 22, 2026, furniture retailers face a rapidly changing trade environment with potential implications for product costs, sourcing,
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a
Strengthen Your Business While Preserving Family Harmony Compensation planning in a retail furniture business often feels more like an art
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
