The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet, so many owners and leaders look right past this crucial asset, focusing on what they consider as more pressing issues, revenue growth, and the many ‘fires’ that crop up during
Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer
Most retailers understand the fundamentals of visual merchandising. They know how to build a vignette, create a focal point, and
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
The Home Furnishings Association is pleased to announce an important new chapter for the Retail Home Furnishings Foundation (RHFF), the
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
