Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a nuanced understanding of your customer: how they think, feel, act, and what truly drives their decisions along the shopping journey. Pete Theron, HFA CEO, led a candid and data-driven discussion
So, here’s a question, True or False, from YOUR experience and perspective in either Direct Sales or Managing the Selling Process: “Successfully executing a selling process CONSISTENTLY is very challenging for me.” If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
Join Peter Theran and Steve Fodor, LCB, MCS, Founder and CEO of Customs Services & Solutions, for a practical discussion on IEEPA tariffs, refund developments,
Chasing volume is no longer enough in retail today. Sustainable profitability comes from disciplined, high-impact decisions about assortment, floor space, inventory, and capital allocation.
