When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the checkout counter, they feel like an afterthought. In retail furniture stores, protection plan sales fail not because customers do not see the value, but because the conversation happens too late.
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product on the floor. Product knowledge matters — but it isn’t your greatest closing tool. Your listening skills are. The best sales professionals understand a simple truth: customers will tell you
Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned professionals, well-defined processes, and performance expectations already in motion can be overwhelming. Without the right support, even talented hires may struggle to find their footing. A well-structured mentorship program bridges
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to meet customer needs and deliver great experiences. Today’s customers are more informed, digitally connected, value-driven, and experience-focused than ever before. At the same time, retail teams are navigating staffing challenges,
Earlier today, the U.S. Supreme Court ruled (6–3) that the International Emergency Economic Powers Act (IEEPA) does not grant the
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
