Consistency in advocacy engagement has been the main pillar of HFA’s Government Relations Action Team (GRAT) throughout the COVID-19 pandemic. In October 2020, the U.S. Trade Representative (USTR) announced a Section 301 investigation into alleged misconduct in Vietnam related to currency manipulation and illegal logging. The announcement jolted the furniture
When the United States Trade Representative announced a section 301 investigation involving Vietnam and allegations of the exportation of some wood products containing illegally harvested timber, the Home Furnishings Association has been on the record advocating a measured approach to the investigation. Our primary concern is simple. If the administration
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to
What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most
In the dynamic world of home furnishings retail, effective leadership isn’t just a nice-to-have—it’s critical to success. Whether running a
Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
