In the ever-evolving world of digital marketing, two terms frequently surface: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both play crucial roles in driving online visibility and traffic but differ significantly in approach and execution. Understanding these differences is key to leveraging each strategy effectively. What is SEO?
All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a
Furniture retailers know the power of paid search in getting their brand in front of people, but executing and monitoring a successful SEM campaign can be time-consuming and fraught with potential mistakes. Home Furnishings Association Solution Partner Phelps Digital can help. The company’s recently released guide, “Top 5 SEM Best
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
In recent weeks, the United States and China have exchanged escalating rhetoric and statements about trade and rare earth minerals.
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
