In the ever-evolving world of digital marketing, two terms frequently surface: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both play crucial roles in driving online visibility and traffic but differ significantly in approach and execution. Understanding these differences is key to leveraging each strategy effectively. What is SEO?
All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a
Furniture retailers know the power of paid search in getting their brand in front of people, but executing and monitoring a successful SEM campaign can be time-consuming and fraught with potential mistakes. Home Furnishings Association Solution Partner Phelps Digital can help. The company’s recently released guide, “Top 5 SEM Best
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
The success of your business often hinges on the people working the floor, managing deliveries, handling customers, and selling products.
Furniture logistics don’t just require coordination; they demand precision. Timing, visibility, and cost control make all the difference, but even
A 50-day study on furniture imports that could reshape the competitive landscape for U.S. retailers. While details remain limited, the
For many furniture retailers, slow weekday traffic is a familiar hurdle. However, what if the solution was not another discount,
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
Stop the Loss: Proven Strategies to Cut Damage and Returns Furniture damage and customer returns don’t just cut into profits, they can also weaken
Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From managing generational
Furniture damage and customer returns don’t just cut into profits, they can also weaken customer satisfaction and long-term loyalty. In
