The White House is on the phone. When the call came to HFA member Sheely’s Furniture and Appliance in North Lima, Ohio, last month, the nervous operator immediately paged Sherry Sheely, the company’s COO. “The White House is on the phone,” the operator told Sheely. “You mean the White House
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
