The White House is on the phone. When the call came to HFA member Sheely’s Furniture and Appliance in North Lima, Ohio, last month, the nervous operator immediately paged Sherry Sheely, the company’s COO. “The White House is on the phone,” the operator told Sheely. “You mean the White House
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
As the political and economic landscape shifts in 2025, the newly enacted One Big Beautiful Bill Act (OBBBA) draws close
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Critical Deadlines Looming: What Retailers Need To Know Right Now A lot is happening on the trade front right now—and
Furniture logistics don’t just require coordination; they demand precision. Timing, visibility, and cost control make all the difference, but even
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
