The White House is on the phone. When the call came to HFA member Sheely’s Furniture and Appliance in North Lima, Ohio, last month, the nervous operator immediately paged Sherry Sheely, the company’s COO. “The White House is on the phone,” the operator told Sheely. “You mean the White House
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
