The Home Furnishings Association (HFA) remains committed to advocating for policies that support furniture retailers and the broader home furnishings industry. In a recent effort, HFA joined over 115 industry associations in opposing the U.S. Trade Representative’s proposed shipping tariffs, which could significantly increase costs for businesses and consumers. While
FedEx and UPS rates are going up in 2021, and it’s more important than ever that HFA members know how to mitigate the effect on their business. Here are a few things you should know about the changes to come: FedEx and UPS small package rates are increasing an average
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
