When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made have been discontinuing the use of Job Listing ads, no longer showing ads in Instant
As a home furnishings retailer, it’s important to stay up to date on the most effective advertising strategies. That means looking into campaigns that can capture and engage audiences, build brand awareness, and increase revenue. Pinterest Ads for home furnishings retailers is an often-overlooked platform in this landscape but could
Digital marketing for Home furnishings retailers has become vital for stores looking to connect with their target audience. From streaming ads to social media campaigns, and with AI tools, retailers can effectively promote their products and reach a broader customer base. However, with upcoming privacy laws and increasing concerns over
Today, HR professionals in every industry are looking for creative and effective options to get their message in front of their target audience. Most organizations in the home furnishing industry still use the traditional methods of job boards and company websites, which still have a place. Now it’s time to
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with? David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two
Marketing your business on social media has never been easy in normal times, but in the midst of a pandemic when your store is either closed or doing next to nothing in business, it can seem all the more challenging. Outside of the physical dangers that COVID-19 presents, many consumers
When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
The trade environment for home furnishings retailers has rarely been more complex or more consequential. For many businesses, tariffs are
Family businesses form the backbone of the home furnishings industry. Stepping into a leadership role within such an enterprise brings
Successful retail businesses understand a powerful, enduring truth: people are the heart of long-term growth. Preparing tomorrow’s leaders isn’t just
In a furniture retail operation, one of the biggest threats to customer trust is not always the product itself. It
It’s been a busy week on the tariff front, and this is HFA’s third advocacy update for home furnishings retailers
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
Inventory Management Transformation: The New Retail Back End Behind every great customer experience is an operation that runs smoothly. Join Peter Theran, HFA CEO, for
