According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
2025 Will Be A Stellar Year for Furniture Digital Marketing! Who doesn’t love a glimpse into the future? If there were a marketing crystal ball or an advertising fortune cookie, it would certainly reveal the 2025 digital marketing forecast is set to be a groundbreaking year for digital advertising—especially in
Social media platforms have become pivotal for retailers to reach their target audience and drive engagement. Among these platforms, Pinterest stands out as a powerful tool, particularly for furniture retailers. With its visually oriented interface and vast user base seeking inspiration for home decor, Pinterest offers a unique opportunity for
Has your social media presence become stale? Are you looking for new ways to engage your audience? Social media platforms are rapidly changing and evolving how users engage and communicate. Let’s take a look at how you can reignite your social media audience presence across different platforms. Instagram Tell Stories:
When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made have been discontinuing the use of Job Listing ads, no longer showing ads in Instant
As a home furnishings retailer, it’s important to stay up to date on the most effective advertising strategies. That means looking into campaigns that can capture and engage audiences, build brand awareness, and increase revenue. Pinterest Ads for home furnishings retailers is an often-overlooked platform in this landscape but could
Digital marketing for Home furnishings retailers has become vital for stores looking to connect with their target audience. From streaming ads to social media campaigns, and with AI tools, retailers can effectively promote their products and reach a broader customer base. However, with upcoming privacy laws and increasing concerns over
Today, HR professionals in every industry are looking for creative and effective options to get their message in front of their target audience. Most organizations in the home furnishing industry still use the traditional methods of job boards and company websites, which still have a place. Now it’s time to
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with? David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two
Having a strong digital marketing strategy has become crucial for furniture retailers. A strategy helps increase brand awareness, drives sales,
As the international trade landscape continues to evolve, furniture retailers must stay informed and proactive about regulatory changes that could
The Home Furnishings Association (HFA) is excited to announce its 2025 Slate of Officers and the addition of six new
AI can sometimes seem abstract or even far-fetched, but its power in digital marketing is undeniable—especially in the furniture industry.
The Furniture Industry is Invited to Participate The American Home Furnishings Alliance (AHFA) announces the first annual Furniture Safety Week
eCommerce Inventory Strategies for Furniture Retailers As eCommerce advances continue in the furniture retail industry, managing inventory and fulfillment has become increasingly complex. From supply
Protect Your Business Against Cyber Threats No business is immune to the growing threat of cyberattacks in today’s retail environment. From ransomware to data breaches,
MEMBER-ONLY DISCUSSION: eCommerce Connect with other HFA member retailers to share the eCommerce challenges and successes you are experiencing for your
Delve into cybercrime’s real and present dangers with Rob Petrosino from Peak Activity, who will share actionable strategies to fortify
