Having a strong digital marketing strategy has become crucial for furniture retailers. A strategy helps increase brand awareness, drives sales, and boosts customer engagement. However, developing and executing an effective digital marketing plan can be challenging for retailers not well-versed in this ever-changing landscape. That’s where hiring a reliable digital
An effective strategic plan provides step-by-step instructions for launching, growing, or redirecting an organization. The strategic planning process involves: Defining the organization’s vision. Conducting a situational assessment (including validating the forecast/outlook). Setting goals, objectives, and priorities (while understanding that different constituents may have different desired outcomes). Developing a tactical process
In the home furnishings industry, retailers and manufacturers are navigating a landscape defined by tightening margins, shifting consumer expectations, and
How independent furniture retailers can turn their website into a real part of how they sell — not just a
It’s been a busy week on the tariff front, and this is HFA’s third advocacy update for home furnishings retailers
The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the
Every checkout tells a story, and not all of them end in a sale. For many eCommerce brands, a lack
How Visible Is Your Store in AI? What are AI search tools saying about your store, and are they saying anything at all? In
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
MEMBER-ONLY DISCUSSION: Technology Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and AI
