Over the last 18 months, HFA has engaged with industry, congressional, consumer safety, parents, and regulatory stakeholders to advocate for a consensus-driven mandatory stability standard for clothing storage units (CSU). Clothing storage unit compliance efforts culminated in the passage of the STURDY Act (Stop Tip-overs of Unstable, Risky Dressers on
The first quarter of 2021 has been extremely active on many policy, economic, and industry fronts. In many ways, the HFA Government Relations Action Team (GRAT) had a front-row ‘virtual’ seat to the discussions on Capitol Hill and across the country as policymakers and local leaders continued efforts in the
Whether expanding locations and pursuing a more robust system or seeking to upgrade to a platform with deeper insights that
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z
A recent California jury verdict has sent a clear message to employers: when it comes to workplace concerns and adverse
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
