When I look at 2021 through the lens of advocacy, I must tell you that it was a game-changer for our industry and the home furnishings association. That’s something I say on many different levels. First, the sheer volume of issues we weighed in on, the positions we presented, and
The supply chain crisis is nothing new for furniture retailers – it’s been an unfortunate reality for our industry over the last several years, with many inefficiencies exacerbated by the effects of COVID-19. In several instances this year, President Biden has focused on the supply chain, either by Executive Order
I’ve noticed an interesting shift in meetings we’ve had with key staff in Cabinet departments like Commerce and Transportation or with members of Congress. Before I get to that shift, you need to know that we have increased the frequency of the meetings with influencers intentionally. We have got to
Throughout the supply chain crisis created by the COVID-19 pandemic, HFA’s Government Relations Action Team has been working diligently with our lobbyist in Washington to put forward all the concerns affecting every furniture retailer’s livelihood. The broken supply chain, with its systemic cost increases, is slowing the recovery of our
The HFA Government Relations Action Team (GRAT) recently hosted Federal Maritime Commissioner Rebecca Dye during its regular meeting. Commissioner Dye is currently serving her fourth term and has been a Commissioner since 2002. She is leading the Federal Maritime Commission (FMC) effort, Fact-Finding 29, as they examine the supply chain
More Sales = More Returns Do you have a solid returns process? As retailers gear up for peak sales seasons, it’s important not to lose sight of what happens next. Unfortunately, some of the merchandise you sell is going to come back! And increased sales mean increased returns. With more
In the past few years, the terms Lean Manufacturing and Six Sigma have been tossed around as companies look for proven methodologies in improving operations and reducing expense. Both approaches have been widely adopted in many industries with impressive results. There are two challenges for a small business owner: first,
On February 24th, President Biden signed an Executive Order (EO), creating a broad, government-wide supply chain review. One of the order’s main drivers is the semiconductor chip shortage, impacting the technology and automobile sectors. While that was an area of focus, the EO directs many federal agencies to review various
Over the past few years, the emergence of the digital economy had already begun to change consumers’ expectations and buying habits. The COVID-19 pandemic has only accelerated the pace of change – placing more power and choice in consumers’ hands. Consumers are demanding – and smart retailers are providing –
Making a typical final mile home delivery in the COVID-19 era has changed for the foreseeable future. Many retailers have risen to the challenge and innovated quickly to provide options – driven by consumer preferences. Prior to the pandemic, the majority of deliveries made by full-line furniture retailers were a
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
