Synchrony Named HFA 2025 Partner of the Year In the retail home furnishings industry, partnerships that truly make a difference stand out. This year, the Home Furnishings Association (HFA) has proudly named Synchrony as the 2025 HFA Partner of the Year—a testament to their unwavering commitment to helping furniture retailers
This past summer, Synchrony piloted a new Summer Application Incentive for the month of August. The goal was for HFA Members that were on the HFA Synchrony program from August 2021 to August 2022 and had beaten their store’s August YOY credit application volume by 25% would win a store
‘Our secret weapon’ If you ask Home Furnishings Association members about Synchrony’s competitive financing rates, they’ll tell you how Synchrony differentiates their stores from their competitors, helps drive repeat business, closes more sales and instills customer loyalty. This time of year, HFA member Damon Peterson offers another reason why he’s
“The 90-day tariff extension isn’t a finish line—it’s the starting block for your next profit strategy.” The trade landscape just
The second National Furniture Safety Week is underway, with nearly 200 home furnishings companies participating. Furniture Safety Week aims to
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
There’s nothing like finding something new that adds a touch of style and comfort to your home, especially when you
HFA Monitoring Impact and Gathering Intel Details are beginning to be released of the recent White House announcements of planned
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
