Synchrony Named HFA 2025 Partner of the Year In the retail home furnishings industry, partnerships that truly make a difference stand out. This year, the Home Furnishings Association (HFA) has proudly named Synchrony as the 2025 HFA Partner of the Year—a testament to their unwavering commitment to helping furniture retailers
This past summer, Synchrony piloted a new Summer Application Incentive for the month of August. The goal was for HFA Members that were on the HFA Synchrony program from August 2021 to August 2022 and had beaten their store’s August YOY credit application volume by 25% would win a store
‘Our secret weapon’ If you ask Home Furnishings Association members about Synchrony’s competitive financing rates, they’ll tell you how Synchrony differentiates their stores from their competitors, helps drive repeat business, closes more sales and instills customer loyalty. This time of year, HFA member Damon Peterson offers another reason why he’s
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture
HFA’s newest Solution Partner, Metropolitan Warehouse & Delivery, has spent decades perfecting the art of moving furniture. What started as
There’s nothing like finding something new that adds a touch of style and comfort to your home, especially when you
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z
For many furniture retailers, slow weekday traffic is a familiar hurdle. However, what if the solution was not another discount,
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
