Synchrony Named HFA 2025 Partner of the Year In the retail home furnishings industry, partnerships that truly make a difference stand out. This year, the Home Furnishings Association (HFA) has proudly named Synchrony as the 2025 HFA Partner of the Year—a testament to their unwavering commitment to helping furniture retailers
This past summer, Synchrony piloted a new Summer Application Incentive for the month of August. The goal was for HFA Members that were on the HFA Synchrony program from August 2021 to August 2022 and had beaten their store’s August YOY credit application volume by 25% would win a store
‘Our secret weapon’ If you ask Home Furnishings Association members about Synchrony’s competitive financing rates, they’ll tell you how Synchrony differentiates their stores from their competitors, helps drive repeat business, closes more sales and instills customer loyalty. This time of year, HFA member Damon Peterson offers another reason why he’s
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
On December 10, the U.S. Department of Justice (DOJ) submitted a key response in the Court of International Trade (CIT)
As we turn the page toward 2026, California employers, including home furnishings retailers, are once again preparing for a fresh
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
