Use Your Customer List for Advanced Digital Targeting Lists are a staple in our daily lives—for groceries, task management, or home renovation planning. In digital advertising, lists play a pivotal role in targeting specific audiences with personalized messages. For furniture businesses, leveraging list-based advertising can help attract new customers, re-engage
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
