Consistency in advocacy engagement has been the main pillar of HFA’s Government Relations Action Team (GRAT) throughout the COVID-19 pandemic. In October 2020, the U.S. Trade Representative (USTR) announced a Section 301 investigation into alleged misconduct in Vietnam related to currency manipulation and illegal logging. The announcement jolted the furniture
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
In furniture retail, most sales are lost to the power of uncertainty, and this uncertainty often centers around affordability and
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
