I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned
In the home furnishings industry, retailers and manufacturers are navigating a landscape defined by tightening margins, shifting consumer expectations, and
Furniture shopping has evolved into a fluid, hybrid experience. Today’s consumers move seamlessly between online browsing and in-store visits, gathering
Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,
Recent developments regarding tariffs collected under the International Emergency Economic Powers Act (IEEPA) have raised important questions for home furnishings
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
Join Peter Theran and Steve Fodor, LCB, MCS, Founder and CEO of Customs Services & Solutions, for a practical discussion on IEEPA tariffs, refund developments,
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
