I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
On September 1, 2026, U.S. Customs and Border Protection (CBP) issued an advance notice of proposed rulemaking (ANPRM), requesting input
How to spot consultative salespeople who listen, build trust, and follow through — before they ever set foot on your
“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
