I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
Following the Supreme Court’s February 2026 ruling striking down IEEPA tariffs, a significant refund opportunity remains available to home furnishings
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
How Furniture Retailers Can Thrive in the Agentic Era The digital landscape for home furnishings is shifting beneath our feet,
Furniture is more than just an accessory; it is a fundamental aspect of interior design and functionality in residential and
The furniture industry has had a brutal few years. COVID-19 froze factories, snarled ports, and exposed the fragility of single-source
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
Leveling the Playing Field: Tariff Enforcement and the Fight for Fair Competition Join Home Furnishings Association CEO Peter Theran for a discussion with Keith Koenig,
MEMBER-ONLY DISCUSSION: Driving Traffic Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
