I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
I’ve spent years around retail furniture companies, and I’ve watched a quiet problem sink otherwise healthy businesses: aging inventory. Aging
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
Gross Margin Return on Inventory (GMROI) is one of the most important metrics for furniture retailers. Here’s what it means,
Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
