Home furnishings retailers constantly adapt to new and innovative ways of transacting with customers. With the pandemic pushing consumers towards online shopping, many retailers have faced challenges when collecting payments from customers who purchase home furnishing products, and navigating the world of virtual payments can be overwhelming. In this blog
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
