Congress really wants small businesses to keep borrowing through the Paycheck Protection Program. By unanimous consent Tuesday, the Senate agreed to a measure introduced by Sen. Ben Cardin (D-Md.) extending the popular lending program to Aug. 8. Late this afternoon, the House of Representatives took similar action. The PPP hit
With more than 70 percent percent of Americans still under stay-at-home orders from the coronavirus pandemic, most furniture stores are closed or doing limited business. The Home Furnishings Association, the nation’s only trade association dedicated to furniture retailers, is working side by side to help them with a special COVID-19
The Paycheck Protection Program is the primary lending vehicle for small businesses. It was created in the Coronavirus Aid, Recovery and Economic Security Act and originally funded with $350 billion. After that was depleted, another $310 billion was added. Recipients can qualify for loan forgiveness if they meet certain criteria.
HFA member Tony Vera closed his doors last week, let go of all his employees but family and is relying on website sales to keep Mega Furniture his store in North Miami Beach, Fla., open. But for how long? As store traffic — and sales — dwindle, retailers like Vera
There’s little room for error in today’s tug of war between online giants and brick-and-mortar furniture retailers. The latter need to be at the top of their game, leveraging the unique, but often hidden strengths that each employee possesses to gain a competitive advantage. Unfortunately, Lorri Kelley, former president of
Howell Furniture, Brakenridge Furniture, Greg Crowley of Crowley Furniture & Mattress and Joe Bright of Dunk & Bright Furniture have won the Home Furnishings Association’s top awards for 2019. Each award was being presented in the recipient’s flagship store, beginning January 6. Howell Furniture, based in Beaumont, Texas, is the
When John Egger started Profitability Consulting Group 20 years ago, he expected the bulk of his clients to be struggling furniture retailers trying to turn around their businesses. Just the opposite. Most of Profitability Consulting’s clients were and remain successful retailers smart enough to know they can do even better
IMC and America’s Mart Combine Forces International Market Centers and AmericasMart in Atlanta have entered into an agreement to form the world’s largest owner and operator of premier showroom space. Financial terms of the transaction were not disclosed. The combined corporate entity, which will operate under the name “International Market
Roseville, CA (September 18, 2017) – Today the Home Furnishings Association (HFA) and PERQ announced a strategic partnership to provide PERQ’s technology platform to HFA retail members at negotiated discounts. Enjoy the PERQ’s PERQ’s technology platform provides a web engagement tool that helps retailers win the website experience the same
As people are beginning to return to their homes and businesses along the Gulf Coast and Florida to assess the aftermath of Hurricane’s Harvey and Irma – from wind damage to the unprecedented flooding, HFA has coordinated a list of resources to guide your recovery and assist in assessing damages.
In today’s competitive world, increasing revenue isn’t just about selling more; it’s also about selling smarter. Whether you operate a
Returns in the furniture industry can be complex, costly, and a major source of customer frustration. Whether it’s a damaged
In a business where visual storytelling is everything, furniture retailers and manufacturers are increasingly turning to AI image generation to
US Tariff Policy Update In the four months since President Trump proclaimed April 2, 2025, ‘Liberation Day,’ there have been
What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
