Announcements

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Home Furnishings User
HFA, Phelps Digital announce strategic partnership

Digital vendor management company provides furniture retailers with affordable insight and strategy to grow their business Roseville, CA – With consumers increasingly starting their shopping journey online, furniture retailers’ websites have become their new front doors. That’s where Phelps Digital can help retailers grow their business — online and in

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Doug Clark
Businesses get another chance at PPP loans

Congress really wants small businesses to keep borrowing through the Paycheck Protection Program. By unanimous consent Tuesday, the Senate agreed to a measure introduced by Sen. Ben Cardin (D-Md.) extending the popular lending program to Aug. 8. Late this afternoon, the House of Representatives took similar action. The PPP hit

HFA’s COVID-19 Recovery Resources page proves vital to retailers

With more than 70 percent percent of Americans still under stay-at-home orders from the coronavirus pandemic, most furniture stores are closed or doing limited business. The Home Furnishings Association, the nation’s only trade association dedicated to furniture retailers, is working side by side to help them with a special COVID-19

You have your PPP loan. Now what?

The Paycheck Protection Program is the primary lending vehicle for small businesses. It was created in the Coronavirus Aid, Recovery and Economic Security Act and originally funded with $350 billion. After that was depleted, another $310 billion was added. Recipients can qualify for loan forgiveness if they meet certain criteria.

Weatherby's Furniture in Bakersfield, Calif., is closing its doors after 98 years in business. Owners Robert and Trish Weathersby are having a retirement sale.
Robert Bell
Retailers have options for upcoming rent or lease payments

HFA member Tony Vera closed his doors last week, let go of all his employees but family and is relying on website sales to keep Mega Furniture his store in North Miami Beach, Fla., open. But for how long? As store traffic — and sales — dwindle, retailers like Vera

Former BDi Furniture President Lorri Kelley will speak at the HFAs Resource Center about at Las Vegas market about finding your employees hidden strengths.
Robert Bell
Las Vegas seminar: Unearthing your employees’ hidden strengths

There’s little room for error in today’s tug of war between online giants and brick-and-mortar furniture retailers. The latter need to be at the top of their game, leveraging the unique, but often hidden strengths that each employee possesses to gain a competitive advantage. Unfortunately, Lorri Kelley, former president of

Photo of an Award
Doug Clark
HFA names award winners: Howell, Brakenridge, Crowley, Bright

Howell Furniture, Brakenridge Furniture, Greg Crowley of Crowley Furniture & Mattress and Joe Bright of Dunk & Bright Furniture have won the Home Furnishings Association’s top awards for 2019. Each award was being presented in the recipient’s flagship store, beginning January 6. Howell Furniture, based in Beaumont, Texas, is the

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Doug Clark
IMC, America’s Mart announce merger

IMC and America’s Mart Combine Forces International Market Centers and AmericasMart in Atlanta have entered into an agreement to form the world’s largest owner and operator of premier showroom space. Financial terms of the transaction were not disclosed. The combined corporate entity, which will operate under the name “International Market

PERQ slide
Home Furnishings User
Home Furnishings Association Announces New Member Program with PERQ

Roseville, CA (September 18, 2017) – Today the Home Furnishings Association (HFA) and PERQ announced a strategic partnership to provide PERQ’s technology platform to HFA retail members at negotiated discounts. Enjoy the PERQ’s PERQ’s technology platform provides a web engagement tool that helps retailers win the website experience the same

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