Home Furnishings Retailers are always looking for new and innovative ways to drive website traffic and boost sales. Both organic and paid advertising strategies play vital roles in achieving these goals, but mastering how to effectively utilize both can be challenging. This guide will explore key insights shared by industry
When utilizing digital marketing, success doesn’t happen by chance. It’s the result of careful planning, strategic thinking, and a deep understanding of your audience and objectives. As retail furniture dealers, having an effective digital marketing plan is not just a choice; it’s the foundation for building a strong online presence
In the years since ChatGPT’s rise to prominence, new AI products and AI methods have taken nearly every industry by storm. Unsurprisingly, the marketing industry has also experienced radical changes on every level, from how advertisements are built to how these ads are delivered to potential customers. With cutting-edge AI-powered
2025 Will Be A Stellar Year for Furniture Digital Marketing! Who doesn’t love a glimpse into the future? If there were a marketing crystal ball or an advertising fortune cookie, it would certainly reveal the 2025 digital marketing forecast is set to be a groundbreaking year for digital advertising—especially in
Innovative technologies are paramount for helping businesses stand out and boost sales in today’s customer journey. With the rapid advancement of Artificial Intelligence (AI), retailers now have more power than ever to expand their reach, captivate shoppers, and streamline business operations. As many home furnishings retailers grapple with shifting consumer
Who is the Eco-Conscious Consumer? The eco-conscious consumer shopping for mattresses and home furnishings began emerging in the 1980s and 1990s. This group became increasingly conscious of the potentially harmful chemicals used in these products and started seeking healthier, non-toxic alternatives. During this time, most mass merchants, chains, and big-box
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year positively. However, as the same obstacles persist with no end in sight, these businesses
With an influx of communication channels, customer interactions, and online analytics, making sense of the key retail metrics at our fingertips can be challenging, especially for furniture and mattress stores. However, to expand market share, bring in more revenue, and improve the lifetime value of your customers, here are six
In every industry, more and more of the customer journey is taking place online. The same is true for the furniture shopping experience. Whether that journey starts on a mobile device, browsing a website and asking questions about current inventory, or a Google search for customer reviews to find out
Is Customer Loyalty Dead? While at the High Point Market, I sat down with a buyer whose store was in its third generation of ownership. The grandkids were in charge now, and the market climate they served had changed over the past two decades. No longer were they the only
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
Recent developments regarding tariffs collected under the International Emergency Economic Powers Act (IEEPA) have raised important questions for home furnishings
When the Home Furnishings Association named Room & Board the 2026 HFA Retailer of the Year (50+ Employees), it recognized
Why Data-Driven Sourcing Is Becoming Non-Negotiable On April 2, 2025, President Trump announced sweeping new import tariffs that immediately reshaped
AI & Retail Transformation: Your Roadmap to Smart Adoption The technology landscape for home furnishings retailers is evolving fast. For furniture retailers, simply adopting
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For
MEMBER-ONLY DISCUSSION: eCommerce Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.
