Marketing and Advertising

Happy multigenerational people having fun sitting on grass in a public park - People diversity concept
Conquest Digital Solutions
From Boomers to Zoomers: Discover Generational Shopping Trends

Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z to Baby Boomers, each group brings unique habits, priorities, and preferences. By understanding these differences, retailers and marketers can tailor their strategies to better serve their diverse customer base. In

illustrated graphic of woman shooting a bow and arrow at different marketing tools, phone, computer, ipad. Created by Freepik.com
Conquest Digital Solutions
Using List-Based Advertising to Boost Sales

Use Your Customer List for Advanced Digital Targeting Lists are a staple in our daily lives—for groceries, task management, or home renovation planning. In digital advertising, lists play a pivotal role in targeting specific audiences with personalized messages. For furniture businesses, leveraging list-based advertising can help attract new customers, re-engage

Business investment and metaverse AI artificial intelligence data analysis technology. Businessman and robot future investor, stock market, forex, and crypto currency NFT game finance investment.
ORBIT INTERACTIVE
How Tech & Consumer Behavior Will Shape the Future of Retail Marketing

Retail marketing enters a transformative era driven by rapid technological advancements, evolving consumer expectations, and an intensified demand for personalization, convenience, and sustainability. As we look ahead to 2025 and beyond, retailers must navigate a dynamic environment where innovation and adaptability are no longer optional but essential. From AI-powered personalization

The words ROI shining bright in a furniture store group setting.
ORBIT INTERACTIVE
How to Measure the ROI of Your Digital Marketing

As a home furnishings retailer, every dollar counts when it comes to marketing. You want to ensure that your efforts lead to tangible results, whether increased sales, more leads, or a stronger brand presence. Measuring your digital marketing campaigns’ return on investment (ROI) is essential to knowing what works, what

2024 trends concept. Businessman hold wooden block with 2024 change to 2025, marketing monitor, setup objective target business cost and budget planning for new year.
Dovr Media
2025 Marketing Trends Furniture Retailers Need to Know

As a brick-and-mortar furniture retailer, staying ahead of marketing trends is crucial to driving traffic and increasing sales. With the rapid evolution of digital technologies and AI, there are more innovative ways than ever to attract customers to your store. Let’s explore effective strategies, emerging 2025 marketing trends, and practical

A creative team work together in business brand design project brainstorm meeting. Modern office, colleague coworker, marketing advertisement research or people teamwork concept.
Taylor Wilson
Brandfluence: Mastering the Art of Branding for Revenue Growth

Few elements are as influential in retail business as branding. Often confused with marketing, branding is a cornerstone of successful business strategy. It’s the narrative that connects your store with its customers, fostering loyalty and driving growth. This blog delves into the core principles of effective branding, emphasizing the importance

Woman sitting on sofa looking at a pillow
Elevate
5 Inspiring Digital Marketing Strategies from Top Furniture Retailers

STAND OUT BY WINNING: Innovation, Personalization, and Trustworthiness.  In today’s fast-paced furniture market, where retailers continuously evolve to engage with furniture buyers, it takes more than strong sales offers or a wide product selection to beat the competition. To truly stand out, you need marketing strategies that connect with your

Seo and Sem symbol. Rotated wooden block and the combination of the word Seo and Sem. Beautiful navy blue background. Business concept.
ORBIT INTERACTIVE
Understanding the Differences Between SEO and SEM in Digital Marketing

In the ever-evolving world of digital marketing, two terms frequently surface: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both play crucial roles in driving online visibility and traffic but differ significantly in approach and execution. Understanding these differences is key to leveraging each strategy effectively. What is SEO?

People sitting around a table in an office brainstorming ideas.
Home Furnishings Association
Checklist for Hiring a Digital Marketing Partner

Having a strong digital marketing strategy has become crucial for furniture retailers. A strategy helps increase brand awareness, drives sales, and boosts customer engagement. However, developing and executing an effective digital marketing plan can be challenging for retailers not well-versed in this ever-changing landscape. That’s where hiring a reliable digital

CRM, Customer relationship management concept. Graphic illustration of customer profiles connected to a target, representing customer relationship management and targeted marketing strategies.
Podium
8 Steps to Supercharge Your Market Penetration Strategy

The world is consumer-driven and constantly changing. Enticing customers to your furniture store with traditional marketing methods (or even online) is becoming harder every year. We’ve got you covered if you’re struggling with ideas to improve your furniture store marketing. Check out these 8 tips to supercharge your market penetration

You might also like

The furniture store manager demonstrates furniture to the buyers. A guy and a girl are listening with a good mood to the seller.
The Art of Sales Follow-Up

Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating

More From The HFA

Driving Results with Sales Process & Planning A high-performing sales team doesn’t happen by chance—it’s built on a structured process and a strategic plan for

Register To Attend

Building High-Performing Sales Teams Behind every great home furnishings store is a powerhouse sales team—and behind every great sales team is a smart, strategic manager.

Register To Attend