Sixty percent of marketers say they are concerned about cookie depreciation, but just 24% currently have a solution for their cookieless future. Those are just a few worrying findings from a new Orbit Interactive survey of more than 800 industry professionals from various backgrounds (such as home furnishings), including media
Change is the new normal. Most fear it. Many fight it. Few embrace it. Regardless of your relationship with change, one thing is clear. It is unavoidable. When it comes to marketing, change is necessary. To remain competitive in the retail industry, businesses must keep pace with customer expectations and
As a home furnishings retailer, it’s important to stay up to date on the most effective advertising strategies. That means looking into campaigns that can capture and engage audiences, build brand awareness, and increase revenue. Pinterest Ads for home furnishings retailers is an often-overlooked platform in this landscape but could
With digital marketing technologies changing as quickly as the season’s decorating trends, knowing which platforms your furniture store needs to run on can be intimidating and confusing. OTT, Google AdWords, Facebook/Instagram, TikTok, Snapchat: the list of technologies keeps on growing, but in all likelihood, your marketing budget stays relatively the
Digital marketing for Home furnishings retailers has become vital for stores looking to connect with their target audience. From streaming ads to social media campaigns, and with AI tools, retailers can effectively promote their products and reach a broader customer base. However, with upcoming privacy laws and increasing concerns over
Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
Esquire Advertising discusses how to increase sales for your store by turning your customers into social influencers.
Don’t stop advertising. Eric Grindley with Esquire Advertising shows you how to drive traffic in a slowing economy.
“We have to be thinking about customers of the future,” Madeline Sweeten of LA Furniture told us in our recent interview. “They are the young people who grew up with cell phones and computers… they are very efficient with their time, and we need to be aware of that.” LA
Let me say off the top that I like tech, and in many cases, the higher the tech, the better. There are so many amazing technologic breakthroughs changing the landscape of all industries; indeed, the home furnishings industry is one of them. With that said, I find it amazing that
In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing
Getting a sofa from the point of sale to a customer’s living room smoothly — and profitably — isn’t always
Are stores still important? The resounding answer is yes, but they are more effective when supported with in-store and online
After a stellar 2023 Holiday Season, most consumer analysts have been cheering the strong retail sales data spurred by manageable
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the
Traffic Mastery: Organic & Paid Advertising Join our panel of experts as we dive into the key strategies for maximizing your online presence. Learn how
Drive Traffic with Data Insights There is untapped potential for driving traffic to your store by using the data you collect. Industry experts will share
