The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At
What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has
In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing strategy. It’s not just about having a presence online; it’s about harnessing the power of digital platforms to engage with our audience, drive sales, and build a strong brand presence.
A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
Has your social media presence become stale? Are you looking for new ways to engage your audience? Social media platforms are rapidly changing and evolving how users engage and communicate. Let’s take a look at how you can reignite your social media audience presence across different platforms. Instagram Tell Stories:
When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made have been discontinuing the use of Job Listing ads, no longer showing ads in Instant
For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are unsure where to start.
Go Fish Digital and the Home Furnishings Association (HFA) are thrilled to announce a strategic partnership. This collaboration aims to empower retailers with the digital marketing strategies and expertise they need to succeed in today’s increasingly online ecosystem. Go Fish Digital has a long history of working with furniture retailers:
In the competitive furniture retail world, capturing customers’ attention and delivering exceptional shopping experiences are critical to success. Traditional merchandising approaches have limitations and often leave retailers needing help to engage customers and boost sales. Thanks to technology, furniture retailers can overcome many challenges and modernize their stores in line
Video streaming has taken the world by storm. Today, nearly every home has a subscription to Netflix, with other streaming services such as Disney+, Apple TV+, Amazon Prime Video, and Hulu on the rise. Now, you can watch as many episodes as you want, whenever you want, with on-demand subscription
In the fast-paced world of retail home furnishings, the spotlight often shines brightest on the sales force, and rightly so—they’re
Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall
In modern commerce, where convenience and customer satisfaction reign supreme, the concept of delivery has evolved beyond getting your purchase
In retail home furnishings, understanding and optimizing your conversion rate is akin to finding the secret sauce that can significantly
The home furnishings industry is known for its diverse product range, intricate supply chains, and fluctuating consumer demands. Due to
Traffic Mastery: Organic & Paid Advertising Join our panel of experts as we dive into the key strategies for maximizing your online presence. Learn how
Drive Traffic with Data Insights There is untapped potential for driving traffic to your store by using the data you collect. Industry experts will share
