Member Stories

Robert Bell
Small Business Saturday reinforces ties between HFA members and their communities

Long after Thanksgiving spills into Black Friday, when hordes of people begin their holiday shopping rites, HFA member Cheri Hochstetler will keep the doors closed at Dwell, the eclectic furniture store she and her husband own with friends in Coralville, Iowa.  “We’re going to have a quiet Thanksgiving that includes giving our staff some time at home

Matter Broters
Robert Bell
As online sales soar, Matter Brothers invests in its ‘new flagship store’

HFA member Matter Brothers Furniture always had a plan to venture into e-commerce, but there always seemed to be bigger projects – a new POS system, reorganizing the warehouse and showroom floors – to tackle in the company’s five-year plan. “There was always something that seemed more important,” said Kim Dominguez,

American Home Furnishings Hall of Fame New Home People Theme
Doug Clark
Koenig sees Hall of Fame mission in furniture ‘golden era’

If the furniture industry has a prophet of prosperity, it’s Keith Koenig. “I think this is home furnishings’ golden era,” the CEO of City Furniture proclaimed on a Home Furnishings Association webinar in May. “Opportunity of a lifetime, if we play our cards right.” The last six months of strong

Image shows an industrial facility with solar panels on its roof
Doug Clark
Ashley installs huge rooftop solar power system

Ashley Furniture Industries’ advanced manufacturing and distribution facility in Leesport, Pa., uses a lot of electricity – more than 10 million kilowatt hours a year. But 90 percent of that will be offset by the solar panel installation on its roof. Ashley, a member of the Home Furnishings Association, partnered

Robert Bell
After a rough 2019 and 2020, Riley’s Furniture is ready to celebrate the future

Like most furniture retailers, Home Furnishings Association member Riley’s Furniture and Mattress has endured a difficult 2020. The coronavirus pandemic forced the store in Monroe, Ohio, to shut down for more than two months following a state mandate from Gov. Mike DeWine.  The closing came just eight months after founder Riley Griffiths, 75, died

Image shows several people wearing masks outside a Circle Furniture store
Doug Clark
HFA members lauded for sustainability

Peggy Burns and Andrew Tepperman make it as plain as they can. They deeply care, even passionately, about sustainability in the home furnishings industry. Customers can see that in videos posted on their websites. “We only work with partners who really align with our mission of sustainability,” says Burns, co-owner

Morris Furniture Ad
Robert Bell
Morris Furniture ties promotion to 2020 election

Home Furnishings Association member Morris Furniture Co. hopes its latest promotion will help get out the vote. Shoppers who buy furniture at Morris or any of its family of brands in Ohio and Kentucky between Oct. 13 and Nov. 2 will get their purchase free if 6.3 million Ohio citizens vote by Election Day. Larry

Image shows a man and woman standing outside a furniture store
Doug Clark
Politician surprises Grace Furniture with honor

When you run a furniture store, it’s not always great to hear from government. It wasn’t great last spring when New York Gov. Andrew Cuomo ordered most businesses in the state to close as the coronavirus was spreading – mainly in the New York City area. “They shut the doors,

Image shows a pink Halloween bucket
Doug Clark
City Furniture continues pink pumpkins tradition

Supporting the American Cancer Society is very personal for City Furniture President Andrew Koenig, and it shows. “My mom loved working to support the American Cancer Society. It was her biggest passion, even before she was diagnosed with breast cancer,” a visibly emotional Koenig says in a video posted on

Mattress Store
Robert Bell
After years working for others, new HFA member steps out on his own

For years, Bob Ytell was one of Mattress & More’s top sales associates, averaging $2.2 million in annual sales. So when he and his business partner, another successful sales associate for the company, decided to open their own mattress store, there wasn’t much worry. “Not to sound too confident, but

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