The team at RC Willey thought the best way to honor their president, Jeff Child, and host the awarding of the HFA Trailblazer of the Year award was to bring team members from around the company to an event at their headquarters in Salt Lake City. It is no wonder.
Show Me St. Louis is a mid-morning television show capturing the pulse of the city. On a recent episode, Mueller Furniture was highlighted as HFA’s Retailer of the Year (under 50 employees), showcasing their values and dedication to the community. With a legacy dating back to 1927, Mueller Furniture’s current
Discover what sets Raymour & Flanigan apart as the leading furniture retailer in the northeast United States. From receiving awards to being named the 2024 Home Furnishings Association’s Retailer of the Year, find out why they were honored and what makes them stand out. On March 18th, the Home Furnishings
Several companies grew during the pandemic, finding ways to expand amid stiff headwinds and once-in-a-generation challenges. Old Brick Furniture & Mattress Company, the HFA 2023 Retailer of the Year (stores with more than 50 employees), takes pandemic growth and expansion to another level. I have to give you the back
You Can’t Do Business Like That In my travels as HFA’s CEO, I have been blessed to see many different ways to sell home furnishings. I have always said you could give separate store owners the same store footprint and the same product lines and you would end up with
When I started at HFA, the first picture I saw of David Gunn he was wearing a western shirt and a cowboy hat. This bigger-than-life Texan had an intimidating appearance. When I met him, however, I realized his heart was bigger than life—the heart he has for the home furnishings
It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing
I am not big on gold watches or plaques. While they are historical ways to thank people for their dedication and service, I find that too often, a watch ends up in a drawer and forgotten, and the plaque languishes dustily on a shelf. To me, there is power in
I always remind myself and other people that I am not a furniture retailer. I do have retail in my background, but I don’t own a furniture store. As CEO of the Home Furnishings Association, my job is to serve members and always advocate for them and their businesses. My
I have been to Washington, D.C. twice to discuss furniture industry issues on behalf of HFA and our members. It’s a trip HFA makes annually to meet face-to-face with our lawmakers and various government agencies to make sure our voices are heard as people who make a living in the
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
Finding and retaining quality employees continues to be one of the most significant challenges facing organizations today. Hiring managers, HR
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
