Member Stories

Man extending an opened hand
David Gunn
The helping hand of friends

As I write this, people throughout the country are dealing with crippling winter storms and need a helping hand. My area in Texas has been hit especially hard. In the six days my stores were closed, most of my employees were without power. City water facilities experienced power failures, generator

Ghost in the store
David Gunn
Furniture stores have ghosts

We use facial recognition traffic counters on our front doors to get as accurate of a count as possible of the people entering our furniture stores. It also captures a small image of each individual. A couple of years ago, we discovered that on more than 30 occasions, a particular

The furnishings industry is craving contact
Mark Schumacher
The furnishings industry is craving contact

I am craving contact! I think in home furnishings, we all are craving contact right now. Our industry has many wonderful attributes, but the one thing that I fell in love with and that resonates with me is our business’ collegial nature. We are part of a customer-centric industry, and

David Gunn
David Gunn
Welcome David Gunn – HFA President

I’m David Gunn of Knight Furniture, your HFA president for 2021. I’ve never looked more forward to a new year than this one. Yet as painful as 2020 was on many levels, I did learn a few lessons. I was reminded never to take anything, or anyone, for granted. It

Image shows an industrial facility with solar panels on its roof
Doug Clark
Ashley installs huge rooftop solar power system

Ashley Furniture Industries’ advanced manufacturing and distribution facility in Leesport, Pa., uses a lot of electricity – more than 10 million kilowatt hours a year. But 90 percent of that will be offset by the solar panel installation on its roof. Ashley, a member of the Home Furnishings Association, partnered

Sheely's
Robert Bell
After 68 years as a single store, Sheely’s doubles in size

After 68 years as a single-store business, Sheely’s Furniture and Appliance is expanding its footprint. The Home Furnishings Association member in North Lima, Ohio, will open a second store in September in Aurora, about 30 miles outside Cleveland. The new location is part of the company’s strategic initiative for growth

Wayne (left) and David McMahon
Robert Bell
McMahons to retailers: Think about vendors who align with your new reality

Your furniture store isn’t the only operation about to reopen soon. Your manufacturers are gearing up as well. In the latest Home Furnishings Association Live Webinar, financial analysts Wayne and David McMahon from the accounting firm PerformNow told retailers that now is the time to reevaluate whom they do business

Photo of Healthcare symbol which is a blue cross.
Doug Clark
ASSOCIATION HEALTH PLAN: HFA works to bring members better medical insurance

Dianne Ray remembers when the old Southern Home Furnishings Association offered a popular benefit that members could provide for their employees: medical insurance. That was in the 1950s, ’60s and ’70s – before health care became more complicated and less affordable. “I have always been keenly interested in getting back

Increase your store’s conversion rate with DoorCounts

Ask furniture retailers what would help them sell more furniture and you’re likely to hear the same response from most: more traffic through their front doors. Jerry Murphey with retail traffic counter DoorCounts thinks retailers have it backwards. “Most retailers already have a healthy amount of traffic coming into their

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