Member Stories

Ashley Furniture Industries’ advanced manufacturing and distribution facility in Leesport, Pa., uses a lot of electricity – more than 10 million kilowatt hours a year. But 90 percent of that will be offset by the solar panel installation on its roof. Ashley, a member of the Home Furnishings Association, partnered

After 68 years as a single-store business, Sheely’s Furniture and Appliance is expanding its footprint. The Home Furnishings Association member in North Lima, Ohio, will open a second store in September in Aurora, about 30 miles outside Cleveland. The new location is part of the company’s strategic initiative for growth

Your furniture store isn’t the only operation about to reopen soon. Your manufacturers are gearing up as well. In the latest Home Furnishings Association Live Webinar, financial analysts Wayne and David McMahon from the accounting firm PerformNow told retailers that now is the time to reevaluate whom they do business

Dianne Ray remembers when the old Southern Home Furnishings Association offered a popular benefit that members could provide for their employees: medical insurance. That was in the 1950s, ’60s and ’70s – before health care became more complicated and less affordable. “I have always been keenly interested in getting back
Ask furniture retailers what would help them sell more furniture and you’re likely to hear the same response from most: more traffic through their front doors. Jerry Murphey with retail traffic counter DoorCounts thinks retailers have it backwards. “Most retailers already have a healthy amount of traffic coming into their

Coverage you can count on (and afford). For years, Home Furnishings Association member Barry Seidman was happy letting a longtime friend handle the business insurance needs for his store, Barney’s Furniture in Springfield, Ill. Even when the HFA’s insurance agents asked Seidman if he’d like a free audit and quote,
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Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,

Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,

Gross Margin Return on Inventory (GMROI) is one of the most important metrics for furniture retailers. Here’s what it means,

It’s been a busy week on the tariff front, and this is HFA’s third advocacy update for home furnishings retailers

Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
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