COVID-19 | Recovery Resources

The Home Furnishings Association is here to help members during this new economy. On this page, members will find the information they need to navigate these difficult times — from small business loans to human resource issues to special tax benefits. And because we believe our greatest benefit as an association is collaboration, we’re posting stories from our members just like you about best practices that are working. Got a tip? We want to hear from you! If there’s something you want to see on the page or if you have a question, please contact your membership specialist. We’re in this together.

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EDUCATIONAL WEBINARS

Does your advertising align with the new customer journey?

Wednesday, May 27th at 12:00 PM Pacific / 3:00 PM Eastern

Furniture retailers big and small are constantly trying to emulate the practices of Nebraska Furniture Mart. In this week’s HFA COVID-19 Live Webinar, they’ll get to hear from Nebraska CEO Irv Blumkin on his company’s new advertising and marketing strategies and how its messaging aligns with the new economy and customer journey.

What do shoppers want to hear from furniture retailers? How should your advertising dollars be spent? Blumkin will be joined by another industry icon, RC Willey President Jeff Child to discuss the new standard for furniture retail advertising and marketing. Bring your questions and join HFA Executive Vice President Mark Schumacher and two of the biggest names in the industry on Wednesday, May 27 at at 3 pm E.D.T. (noon P.D.T.).

WEBINAR: Does your advertising align with the new customer journey?

Furniture retailers big and small are constantly trying to emulate the practices of Nebraska Furniture Mart. In this HFA COVID-19 webinar, you’ll get to hear from Nebraska CEO Irv Blumkin on his company’s new advertising and marketing strategies and how its messaging aligns with the new economy and customer journey.

What do shoppers want to hear from furniture retailers? How should your advertising dollars be spent? Blumkin will be joined by another industry icon, RC Willey President Jeff Child to discuss the new standard for furniture retail advertising and marketing. Join HFA Executive Vice President Mark Schumacher and two of the biggest names in the industry!

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