DATE
January 24-27, 2026
LOCATION
HFA Resource Center, Showroom B1050
The Home Furnishings Association’s Resource Center is located at #B1050 and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.
HFA RESOURCE CENTER HOURS
TBD
Sat. 1/24
Showroom Open 9:00am – 5:00pm
Barista 12:00pm – 4:00pm
Sun. 1/25 – Tues. 1/27
Showroom Open 8:30am – 5:30pm
Barista 8:30am – 4:00pm
Breakfast 8:30am – 10:00am
Wed. 1/28
Showroom Closed
Free Seminars
Full List Of SEMINARs To Come!
HFA MARKET SEMINAR SERIES
Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.
Click on each day below to see each daily list of seminars you won’t want to miss!
Sunday, January 25
9:00 am – 10:00 am Add to Calendar
Cash Flow Secrets Your Competition Doesn’t Want You to Know
Dan Jablons, Retail Smart Guys
Do you ever look at other retailers and wonder how they maintain steady cash flow and strong market share—no matter what’s happening in the economy? This session reveals the proven strategies successful stores use to manage inventory, boost profitability, and keep cash flowing in any market. Learn how to take control of your finances and build a more resilient, profitable retail business with secrets you’re dying to know!
10:30 am – 11:30 am Add to Calendar
The Future of Retail: Personalizing the Shopping Experience
Jake Freedman, Dove Media
In this fast-paced session, you will discover how the next wave of AI tools and automation is transforming the furniture industry. You’ll learn real-world strategies for using AI to personalize the shopping experience, boost conversions, and streamline store operations—from smart websites and automated marketing to data-driven service models. You will leave with actionable ways to future-proof your business and turn emerging technology into measurable revenue growth. Perfect for retailers ready to modernize without losing their human touch.
12:30 pm – 1:30 pm Add to Calendar
2026 Advertising Changes from Data to AI
Richard Harris, Orbit Interactive
Every year, advertising, measurement, production, and AI continue to evolve, with salespeople always claiming to have the best solution. This seminar will help you cut through the noise and understand what’s truly beneficial versus what’s just hype. We’ll explore the latest AI tools in marketing and how they integrate with data and measurement to enhance your business. Discover whether that trendy social media feature is a game-changer or just another flop.
2:00 pm -3:00 pm Add to Calendar
Technology Trends in Home Furnishings
David McMahon, PerformNOW
Get an inside look at what top-performing retailers are doing to attract more customers, boost employee productivity, and increase profits through technology. This session reveals real-world strategies and tools used and shared by leading retailers. Explore how AI, automation, marketing innovations, and operational systems can help you streamline processes, improve service, and gain a powerful competitive edge in today’s retail world.
3:30 pm – 4:30 pm Add to Calendar
Decoding Today’s Furniture Shopper Across the Purchase Journey
Jennifer Johns, Elevate Marketing Research
Gain a competitive edge by understanding the evolving mindset of today’s furniture shopper. Based on Elevate Marketing’s in-depth research, this seminar uncovers key behavioral shifts, motivators, and decision-making patterns throughout the purchase journey. Managers and leaders will walk away with actionable insights to optimize marketing, merchandising, and customer experience strategies—ensuring stronger connections with modern consumers and driving results in today’s challenging retail landscape.
Monday, January 26
9:00 am – 10:00 am Add to Calendar
The Hidden Profits in Bedding
Dan Miller, Guardsman
Looking for new ways to boost profit margins in bedding? Learn how to effectively sell protection plans with the right pricing, margins, and staff commissions. Discover why customers value these plans, how bundling increases sales, and what top retailers across the US are doing to succeed. Through real-world case studies, see the dollars left on the table when plans aren’t offered, and how to turn that into profit.
10:30 am – 11:30 am Add to Calendar
AI Techniques That Will Unlock Your Ideal Customer Profile
Russ Reynolds, FormPiper
Knowing your Ideal Customer Profile (ICP) is key to retail success—but guessing won’t cut it anymore. Discover how AI can help you truly understand your customers by revealing buying behaviors, digital signals, and hidden data patterns. Learn how to use these insights to sharpen your marketing, personalize the customer experience, and boost profitability in today’s competitive home furnishings market.
12:30 pm – 1:30 pm Add to Calendar
Elevating Furniture Retail: Imagery, AI, and the Customer Experience
Clarence Chui, PyxMagic
Today’s furniture shoppers expect the same seamless, visually rich digital experiences offered by the largest e-commerce players. We will explore how AI transforms product photography and digital marketing, making it faster and more. Attendees will gain practical insights into consumer trends, the role of imagery in customer experience, and how to create a scalable visual strategy that drives engagement, trust, and sales both online and in-store.
2:00 pm – 3:00 pm Add to Calendar
More Than ChatGPT: AI Strategies That Are Reshaping Retail
Chris Adams, Podium
AI is no longer just about prompting. Today’s leading retailers are using machine learning to predict customer needs, streamline operations, and personalize every shopping experience. In this session, discover how AI can help you optimize staffing, inventory, and marketing to boost sales and satisfaction. Learn practical, real-world ways to make technology your strategic growth engine
3:30 pm – 4:30 pm Add to Calendar
AI in Action: Smarter Customer Experience for Today’s Retailers
Steven Yang, Solvea
As customer expectations rise, the line between service and experience continues to blur. Learn how AI is reshaping customer support from managing large-item logistics to handling post-purchase care across multiple channels. Drawing from real-world cases, we’ll share lessons on how automation, intent recognition, and data-driven insights can improve service quality, reduce operational burden, and help teams focus on creating meaningful customer relationships
Tuesday, January 27
9:00 am – 10:00 am Add to Calendar
From Dock to Destination: Expert Logistics Insights for Retailers
Richard Tucker’s, J.B. Hunt
Optimize your delivery and logistics processes with expert insights into specialized LTL strategies. Discover how to streamline dock-to-destination operations, reduce costs, and enhance customer satisfaction. Gain actionable tips from logistics professionals J.B. Hunt on building seamless supply chain solutions tailored for home furnishings retailers.
10:30 am – 11:30 am Add to Calendar
Logistics Technologies Turning Delivery into a Competitive Edge
Walt Thinfen & William Coburn, LMDxps
As consumer expectations for fast, reliable delivery rise, furniture retailers must balance speed, cost, and compliance. This session explores how modern logistics strategies and digital delivery networks can help retailers manage seasonal surges, access qualified contractors, and simplify operations. Learn how to strengthen DOT compliance, reduce liability, and improve customer satisfaction with a flexible, tech-driven approach that turns delivery into a competitive advantage.
12:30 pm – 1:30 pm Add to Calendar
The Science of Return on Ad Spend
Darrell Dahlberg, Orbit Interactive
Advertising has shifted from art to science to focus on measurable results! Discover the keys to accurately measure Return on Ad Spend (ROAS) in your campaigns. By mastering the balance of science and art in advertising, you can drive your business forward and maximize sales from every dollar spent on ads.
2:00 pm – 3:00 pm Add to Calendar
Retain Talent While Reducing Costs
Linda Peavey & Branson Proctor, HFA Healthcare Solutions
Attracting and retaining great employees starts with offering the right benefits. Discover how new health coverage options, including Individual Coverage Health Reimbursement Arrangements (ICHRA), make it possible for businesses of any size to provide affordable, flexible benefits. Learn the real cost of turnover, explore potential tax credits, and see how smarter benefit strategies can help you strengthen your team and your bottom line.
3:30 pm – 4:30 pm Add to Calendar
Do You Have the Social Hook to Win Customers
Jason Schlitz, Orbit Interactive
Social media has evolved from simple algorithms to a complex system capable of turning anyone into an overnight sensation with the right post, hook, setup, and story. There’s a winning formula to social media success, and it’s not as complicated as it seems. Join us at this seminar as we break down the formula and help transform your store or business into a social media star.
Showroom Exhibitors
Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.
Full List Of Exhibitors To Come!
SHOWROOM Exhibitors
Financing
HFA Solution Partner – Progressive Leasing, LLC, is A leading lease-to-own provider offering transparent, flexible payment options to help all consumers achieve merchandise ownership.
Progressive Leasing is the largest and most trusted lease-to-own provider with 16M+ customers. When you partner with us, you join our ecosystem. Additionally, we offer dedicated field support and a best-in-class customer experience.
HFA Solution Partner – LendPro LLC offers cloud-based Software-as-a-Service (SaaS) products and platforms, empowering retailers to provide their consumers with seamless retail financing. Through a simple and secure credit application interface, LendPro’s Financing Platform enables retailers to swiftly and privately secure financing, often approving customers within seconds.
HFA Solution Partner – Acima offers lease-to-own solutions that offer shopping power and choice for furniture shoppers who don’t qualify for traditional financing.
Furniture retailers can partner with Acima to capture previously out of reach customers with simple in-store, ecommerce, and waterfall integrations to gain incremental sales. Over 15,000 retailer partners across the U.S. are using Acima’s proprietary technology.
Betterpay offers transparent pricing, omnichannel payment platforms, and expert support to help merchants save and streamline operations.
Betterpay offers unmatched payment solutions that save retailers 40% to 90% on processing costs. Enjoy pass-through pricing, exclusive Amex rates, no high-risk fees, free terminals or gateways, QuickBooks integration, alternative payment options, chargeback protection, and more.
Market Special: Get $300 Visa gift card + FREE terminal/e-commerce gateway! Offer expires 8/30/2025. Terms and conditions apply.
HFA Solution Partner – Snap Finance provides secondary financing solutions for credit-challenged customers both in-store and online.
HFA Solution Partner – American First Finance has helped 20,000 businesses experience the magic of I Can – by helping customers get what they need, today.
You know those customers that get turned down by traditional financing options? Now you can help them check-out, not walk-out, through AFF. Our exclusive decisioning algorithm is engineered to approve as many customers as possible–no matter their credit situation.
HFA Solution Partner – Koalafi offers convenient and transparent lease-to-own financing options that enable non-prime consumers to make life-changing purchases.
With Koalafi, in-store and eCommerce merchants can help more customers get the things they need, while increasing sales and strengthening customer loyalty.
Market Special: $100 or $300 merchant gift card for 5 or 10 signed leases. Merchant & lease contracts signed by 9/30/25. 1/merchant.
HFA Solution Partner – Trekstone Financial offers the lowest negotiated credit card processing rates, free placement equipment and top-of-the-line customer service.
Market Special: $150 Visa gift card (cash discount program only). Subject to approval and paid after 1 full month of processing.
HFA Solution Partner – Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.
Market Special: 12 Months WPDI 2.99% – Promo Period: 8/1-8/19/2025
New Merchants receive a pair of Apple Airpods. Restrictions apply. Take advantage of the NEW everyday HFA/Synchrony rates!
POINT-OF-SALE
PROFITsystems has 40+ years as the leading retail furniture software, born from a family store, built for industry success.
Retailers use RETAILvantage by PROFITsystems because it’s the leading software for furniture retail, offering all-in-one tools for inventory, POS, accounting, analytics, and CRM—helping over 700 stores boost efficiency and profits.
HFA Solution Partner – Furniture Wizard Software is a retail management system that provides inventory management & an easy-to-use POS for your store.
Market Special: Join Furniture Wizard in the cloud & waive the set-up fees. Subject to approval. Offer expires 8/31/25.
HFA Solution Partner – STORIS is obsessed with making furniture and appliance retailers successful!
Imagine closing a sale anywhere, without ever leaving your customer’s side.
STORIS NextGen puts the power of scalable, mobile-first retail software directly into your team’s hands, driving more intelligent decisions and stronger service.
Market Special: HFA Members receive a 10% discount on implementation. Demo of STORIS ERP or STORIS NextGen.
eRetail Systems offers a Point-of-Sale solution that allows your staff to process payments on the sales floor without leaving the customer unattended.
Our software solution, eRetail Application Suite (eRAS), is a modular, extensible, scalable, and intuitive application for retail operations. With eRAS, we make retail easy.
Market Special: 10% discount on implementation services. Must purchase eRAS by September 15, 2025.
HFA Solution Partner – Lightspeed Commerce is the unified POS and payments platform powering the world’s best home furnishing businesses in over 100 countries.
- Make workflow faster with inventory management.
- Maximize your success with in-depth reporting.
- Take custom orders, speed up checkout, and empower employees.
- Sell furniture and decor everywhere, from your showroom to your website.
- Integrate with your top home decor tools.
Market Special: Get up to 50% off Lightspeed POS hardware! New customers only.
HFA Solution Partner – Myriad Software Trusted by retailers for 35 years, Myriad is more than POS—it’s a cloud solution that streamlines operations and fuels confident growth.
Myriad’s cloud-based solution offers real-time inventory, CRM, customizations, accounting, audit tools, and 3rd-party integrations—all in one easy-to-use, picture-based system. Sell More. Stress Less.
Market Special: 1 month complimentary (1–10 users), 2 months for 10+. Offer expires on August 15th.
MARKETING/WEBSITES/CUSTOMER EXPERIENCE TECHNOLOGY
FurnitureDealer.net is the internet business partner for an exclusive group of more 100+ leading full-service local furniture retailers.
We build and manage websites that showcase digital catalogs and drive in-store and online traffic. With expert support and a powerful shopping network, retailers grow faster and dominate local markets. Get a free digital storefront and boost local traffic with FurnishNearMe.
Market Special: 50% off set-up fees for premium dealers. Limited to the first 5 to sign-up, expires 8/30/25.
HFA Solution Partner – Esquire Advertising is an ad tech company turning real-world foot traffic into powerful ads that help retailers reach real audiences and drive results.
We help retailers cut through digital noise with precise, data-driven campaigns powered by our proprietary geoframing technology. We eliminate ad waste and deliver results you can measure—increased store traffic, higher sales, and real business growth.
HFA Solution Partner– Orbit Interactive works as a one-stop-shop for all our client Marketing needs from knowing their business to making it profitable. We specialize in Digital.
We offer the lowest rates to access media and advertising while still providing customer service and consultation for no additional fee. This allows your money to drive customers, not make your vendor rich.
Market Special: Unlock Big Savings with our COST COMPARISON CHALLENGE (CCC). Think you’re overpaying for digital marketing? Let us prove it – we’ll either beat your current rates or give you $1000 in free ads! No Catch! Guaranteed! Swing by Booth 7 for more details!
ACA helps furniture retailers grow with expert marketing—branding, digital, print, TV & design. Backed by 50+ years of industry results. We build strategies that resonate with today’s furniture buyers—branding, digital, TV & print that elevate your presence. Our targeted campaigns drive foot traffic and sales. As a full-service agency, we handle creative, media, strategy, and execution from start to finish.
Market Special: Free digital asset package with new TV spot VALUE $399. New clients only.
HFA Solution Partner – Renaissance is a digital platform provider offering robust website, point-of-sale, and kiosk solutions, as well as comprehensive marketing services.
ALL-IN-ONE platform providing a STRONG digital presence, enhanced BRAND AWARENESS, 100+ CATALOGS, digital KIOSK solution, UNLIMITED user LICENSES, marketing collateral at NO ADDITIONAL COST, reduced MERCHANT PROCESSING rates, and EXCEPTIONAL CUSTOMER SERVICE.
Market Special: Get 2 FREE months with a new Website or POS subscription! 10-month payment (for first 12-months) + Setup fee applies.
HFA Solution Partner – Podium is the #1 AI Agent platform for furniture retailers—helping you close more sales, follow up instantly, and drive 30% more revenue.
Furniture and mattress stores use Podium to capture more leads from their website, Google, Meta, and chat—and respond instantly via text, email, or phone. Podium’s AI Employee follows up automatically, books appointments, and helps your team close more high-ticket sales.
Market Special: 1 Month Free of Podium for Vegas Market Attendees! New customers only. Must sign up during the event.
Simpli.fi’s advertising solutions are built to grow your business. Powered by proprietary technology. Direct to platform access and lower costs= higher ROI!
Market Special: Free Streaming TV. Come see us and commit to a schedule.
Elite Rewards specializes in creating incentive and loyalty programs designed to drive traffic, boost conversions, build customer loyalty, and shift customer and employee behavior.
- Over 25 years of industry experience
- No Up-Front Costs
- No Inventory
- Seamless Fulfillment
PRODUCTS/SERVICES/CONSULTING
HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you! You can be part of the premier organization serving and advancing the home furnishings industry for over 100 years.
HFA Solution Partner – HFA Sales Academy offers on-demand furniture sales training to help teams close more deals and boost performance—anytime, anywhere.
Retailers use HFA Sales Academy to train and upskill their sales teams with proven techniques, industry-specific content, and flexible on-demand access—resulting in higher close rates, stronger customer experiences, and increased revenue with less turnover.
Market Special: Free first month of training for HFA members!
The Mattress Recycling Council is a nonprofit organization created by the bedding industry to provide statewide mattress recycling programs.
State laws in California, Connecticut, Oregon and Rhode Island require retailers to register with MRC and collect a fee on the sale of mattresses and foundations. MRC helps retailers educate customers about the fee and recycling options and assists retailers with recycling.
Since 1976, Service Lamp Corp, your one source for lamps, ballasts, and fixtures! Let us help you, light up your showroom and warehouse.
We provide “first in class” manufactured products. We negotiate the best pricing and pass the savings on to our customers. Service Lamp Corp. prides itself on its ability to manage projects with the use of CAD, utilizing fixtures and lamps for construction and renovation.
Market Special: LED LAMP SPECIALS: 8.5A19/930 $.89 and 10PAR38/30/F25 $4.97. While supplies last – Visit our booth or call now!
IHFRA is a member-based, trade association supporting the professionalism, productivity, and profitability of home furnishings reps. We offer 60+ unique benefits and discount programs, everything from health insurance to travel discounts. We offer networking events, continuing education, and advocate for the industry.
Market Special: $99 introductory membership. Must sign up during market.
Profitability Consulting Group provides a critical review of all key store functions: sales, merchandise, marketing and advertising, finance, administration, and logistics.
We develop a profitability plan based on what your home furnishings business needs most – there’s no cookie-cutter guidance. As the plan gets implemented, we’re with you every step of the way.
American Homestead Furniture offers exclusive retail-tested best-selling upholstery and case goods made from quality components.
PerformNOW Inc is a global consultancy and technology company. We provide: Complete Business Consulting, Performance Groups, CRM Software.
We work with select clients to help them find opportunities, innovate and execute solutions to their challenges in the pursuit of their short-term and long-term goals. We help business leaders, primarily in the furniture industry, improve their organizational performance.
Market Special: 50% off CRM software implementation. Email: david@performnow.com
INSURANCE/WARRANTIES/PROTECTION
HFA Solution Partner – HFA Healthcare Solutions is designed exclusively for members of the Home Furnishings Association to provide owner-operators and employees peace of mind for the customized healthcare plans they deserve while saving money. We work with all employers, regardless of size or budget the ability to offer healthcare coverage that will help recruit and retain quality candidates. HFA Healthcare Solutions provides innovative and budget-friendly benefit solutions that directly address your business needs.
HFA Solution Partner: Mulberry leverages technology, helping retailers transform warranty programs to improve profitability and customer experience.
Market Special: 10% off of Mulberry fees with the agreement of partnership. Must sign a partner agreement within 30 days of the Las Vegas market.
TruCare was created by a team of protection plan & service industry experts! Warranty Plans for Appliances, Electronics, Furniture & More!
TruCare provides value-added coverage for retailers and their customers. Nationwide service available for repairs, and TruCare also provides our retail partners with Day One bottom-line income without the expense of overhead or investment in physical products.
Market Special: Free to sign up and cancel anytime!
Guardsman, a leading provider of furniture protection plans and care products, has been helping consumers protect their furniture since 1915.
With a reputation built on trust, innovation, and quality, Guardsman offers industry-leading solutions for furniture retailers, manufacturers, and service providers. For more information, visit www.guardsman.com.
Market Special: Enter a drawing for a free Guardsman Countertop Display.
HFA Solution Partner – Montage Furniture Services provides furniture protection plans through pooled risk, self-insured, and captive/reinsurance programs.
- Increase revenue
- Improve customer satisfaction
- Encourage repeat business through increased store traffic and brand loyalty
- Plus, much more!
WAREHOUSE/LOGISTICS
DispatchTrack optimizes routes in real-time with AI that adapts to traffic, weather, and priorities, reducing delays and costs- all while ensuring on-time deliveries and a seamless customer experience. Provides full transparency to keep drivers, dispatchers, and customers informed at all times.
Market Special: Training Fee of $250 off for the customer at the market. Sign up with DispatchTrack within 60 days after market.
HFA Solution Partner – Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts ordering, scheduling/routing, service transparency, and increased customer communications into one single solution for furniture retailers.
Market Special: No set up and transition fees & 2 months free. New customers only and must sign up for demo at market.
Exhibitors noted with an asterisk are offering Market Specials!
SHOWROOM Exhibitors
Financing
HFA Solution Partner – Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! Their tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.
Market Special: Enroll with Synchrony at Las Vegas Market and receive a pair of Apple AirPods. New Synchrony merchants will also receive a $300 Visa Prepaid Card by mail when they complete new dealer training and submit 3 credit card applications within 90 days of enrollment.
HFA Solution Partner – Acima is the only lease-to-own program that gives our 3,500+ retail partners the ability to choose between an on-site representative or a virtual approval platform. Plus, we deliver best-in-class service, seven days a week, so you can stay focused on your business and your customers.
HFA Solution Partner – American First Finance products and programs give customers more buying power. They have developed proprietary technology, bank and capital partnerships, infrastructure, and compliance standards which enable them to provide access to more financial service options.
HFA Solution Partner – Betterpay provides payment solutions to help you grow through accurate, transparent pricing that reduces your costs and distractions. You maximize your profit and growth through Betterpay tools and payment solutions that manage your consumer credit card payments, all free from the hidden fees or cumbersome terms our competitors use to erode your profits.
Market Special: Receive free Valor Terminal placements as a new customer. Must be an HFA member. Offer expires 8/31/24.
Koalafi’s tech-powered payment plans are comprehensive and flexible, delivering more conversions at higher amounts.
LendPro LLC offers cloud-based Software-as-a-Service (SaaS) products and platforms, empowering retailers to provide their consumers with seamless retail financing. Through a simple and secure credit application interface, LendPro’s Financing Platform enables retailers to swiftly and privately secure financing, often approving customers within seconds. With partnerships with multiple lenders, LendPro delivers a highly flexible and configurable solution tailored to meet the diverse needs of consumers and merchants alike.
Market Special: Waived setup fees for HFA members. Offer expires 8/31/24.
HFA Solution Partner – Okinus is a fast and friendly lease-purchase program provider that offers instant approvals with no credit needed. We provide much-needed options to consumers who really need them. Our approvals help good people bring home what they want when they need it – with no embarrassment of rejection or long waits for approvals.
HFA Solution Partner – Progressive Leasing, LLC, is the largest and longest-tenured virtual lease-to-own provider in the United States. The company’s mission is to provide simple and affordable purchase options for credit-challenged consumers. Since the company’s founding in 1999, the NO CREDIT NEEDED lease-to-own option from Progressive Leasing has helped millions of customers with imperfect credit.
HFA Solution Partner – Snap Finance provides secondary financing solutions for credit-challenged customers both in-store and online. You receive an efficient financing system that is as transparent as possible and has served more than three million consumers. Snap looks beyond credit scores to empower people of all credit types while enabling retailers to close more sales.
Market Special: Enjoy 0% fees as a new customer. Must be an HFA member. Subject to approval. New customers only. Offer expires 8/31/24.
HFA Solution Partner – Trekstone Financial offers the lowest credit card processing rates, free placement equipment and top-of-the-line customer service. You enjoy personalized account service not available from larger organizations, including customized rates, free equipment, higher risk account approvals, and no contracts.
Market Special: Receive a $150 Visa Gift Card for each new account. Subject to activation. New customers only. Offer expires 8/31/24.
POINT-OF-SALE
eRetail Systems offers a Point-of-Sale solution that allows your staff to process payments on the sales floor without leaving the customer unattended.
HFA Solution Partner – Furniture Wizard Furniture Wizard’s Software is a retail management system that provides inventory management and an easy-to-use POS for your store. You shift your business focus from reactive to proactive and join thousands of retailers who have experienced the magic of Furniture Wizard’s business insights and impactful analysis.
Market Special: Waive all upgrade fees when you join Furniture Wizard in the cloud. New customers only. Offer expires 8/31/24.
HFA Solution Partner – Myriad Software PointCentric is a web-based POS and Inventory Management system and one of the most advanced Retail Management Systems in the industry. You gain the power of real-time Inventory Visibility, Integrated Shopping Cart, Product Customization, Clean and Attractive Design, Full Mobile Accessibility, Easy Set-Up and Training, Accounts Receivable, Accounts Payables & Banking, Reports, Forms and Notes.
Market Special: 20% off service fees and setup. New customers only. Offer expires 8/31/24.
HFA Solution Partner – Oracle | NetSuite offers a platform to help retailers run their business, analyze performance, drive efficiency gains, and reduce costs. You can become one of the more than 38,000 fast-growing organizations across the globe already using our cloud-based platform.
Market Special: Enjoy up to 47% off NetSuite and a 2-year 5% price cap as an HFA member and a new customer. New customers only. Must be an HFA member. Offer expires 8/31/24.
HFA Solution Partner – STORIS offers POS, Customer Experience Management, eCommerce, Inventory Control, Supply Chain Management, BI, Accounting, and more. You are served by our team which is driven to produce tangible results for our retailers. STORIS consistently introduces new enhancement-rich releases and pertinent technology solutions to meet evolving market demands.
Market Special: Receive a free module and 10% off implementation as a new customer. Must be an HFA member. Offer expires 8/31/24.
MARKETING/WEBSITES/CUSTOMER EXPERIENCE TECHNOLOGY
For over 50 years ACA, a full-service marketing agency, has been a trusted partner in the furniture industry, helping stores and manufacturers elevate their presence and connect with customers. With a deep understanding of market trends and consumer behavior, ACA offers tailored strategies in branding, digital marketing, print, TV, and creative design. Our experienced team is dedicated to delivering innovative solutions that drive results and growth for our clients. Let ACA help you transform your vision into reality!
Market Special: Receive a free digital asset package worth $399 with any commercial order. Offer expires 8/31/24.
HFA Solution Partner – Esquire Advertising Esquire Advertising offers hyper-targeted digital advertising service that accurately identifies high-value consumers. You enjoy reduced digital advertising fraud, attribution reporting based on household addresses, and a dashboard that helps you understand market trends, competitor actions, store trends, and consumer behaviors.
Market Special: Receive a free Market and Business Analysis. No purchase necessary. Offer expires 8/31/24.
Furnituredealer.net is the internet business partner for an exclusive group of more than 100 leading full-service local furniture retailers. We build, manage, and host our clients’ websites, publish their online digital product catalogs, and work closely with them to attract and serve consumers both online and in-store. We are not just a company, we are a community and a shopping network.
HFA Solution Partner– Orbit Interactive is a full-service digital marketing agency specializing in Google Ads, Meta, Streaming TV, and more, tailored for retailers. You receive cost-effective and data-driven advertising strategies that are focused on measurable results and informed by 15 years of experience and over 12,000 digital campaigns.
Market Special: Get a free competitor and store traffic analysis. No purchase necessary. Offer expires 8/31/24.
HFA Solution Partner – Podium helps you attract more leads, convert them faster, and keep customers coming back with our all-in-one platform, powered by AI. Your text campaigns, chatbots, and online reviews are easy and impactful–and now all turbocharged with the power of Artificial Intelligence.
Market Special: Receive a free month of Podium as a new customer. New customers only. Offer expires 8/31/24.
Pyxd was born from a burning desire to revolutionize the online visual shopping experience and to propel it far beyond the stagnant norms that have prevailed for decades.
The current landscape of online shopping is dominated by static, lifeless photography of varying quantity and quality, creating frustrating gaps in the consumer journey, especially when making thoughtful and considered purchases.
Our mission is crystal clear: to break free from the monotonous visual shopping routines of the past and usher in a new era of immersive and engaging online retail. We understand that the journey to a considered purchase should be anything but ordinary; it should be extraordinary.
HFA Solution Partner – Renaissance is a digital platform provider offering robust website, point of sale, and kiosk solutions & comprehensive marketing services. You gain access to 50+ top-tier product catalogs with a website subscription, plus a digital kiosk solution with unlimited user licenses and access to an extensive library of marketing material at no additional cost.
Market Special: Get three months free when you pay for nine as a new customer. New website customers and HFA Members only. Setup fee required. Offer expires 8/31/24.
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.
PRODUCTS/SERVICES/CONSULTING
3 Keys is a brand gifting and customer loyalty consultancy that helps brands and retailers boost engagement, traffic, and sales by creating turnkey gifting programs.
American Homestead Furniture offers exclusive retail-tested best-selling upholstery and case goods made from quality components. You expand your offering with custom pieces, curated truckloads, unlimited mix-ability containers, and DTC deliveries. Plus, enjoy a fully-stocked U.S. warehouse, customizable concierge level FOB program, and LTL and Direct to your Customers Door services.
Market Special: Save 5% on new orders. Payment terms met and initiation complete. Offer expires 8/31/24.
Our program offers a range of benefits tailored to the unique needs of interior designers, providing professionals in the home space with discounts and services that make their jobs easier, more convenient, and less expensive.
HFA Solution Partner – HFA Sales Academy offers an extensive furniture sales training curriculum with on-demand courses appropriate for all sales employees. You can access the largest library of proven furniture sales techniques in the world with over 22 hours of on-demand online learning, more than 200 short training videos, and important quizzes to confirm understanding.
Market Special: Receive a live virtual live training. New customers only. Offer expires 8/31/24. session as a new customer.
HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you! You can be part of the premier organization serving and advancing the home furnishings industry for over 100 years.
Market Special: Receive a free Apple AirTag when you join the HFA. New members only. One per company. Must visit HFA Retailer Resource Center with scanned entrance in July or August 2024. Offer expires 8/31/24.
The mission of IHFRA is to help make individuals and businesses in the furniture industry more successful by equipping them with the resources they need to connect with others, save money, and stay up to date with industry news.
The Mattress Recycling Council (MRC) is a nonprofit organization formed by the mattress industry to operate recycling programs in states that have passed mattress recycling laws.
PerformNOW, Inc. helps furniture companies level-up and perform better than their competition. Consulting | Groups | Workflow Software. You reduce costs and automate marketing, selling, operations and service communications–all integrated with the most popular software and websites.
Market Special: Save $1,000 on PerformNOW software as a new customer. Subject to approval. New customers only. Offer expires 8/31/24.
Profitability Consulting Group helps home furnishings retailers dramatically improve profit, cash flow, sales, and quality of life. You receive a complete profitability analysis, benchmarks that are unique to your store, and detailed formulations and tactics in order to achieve business success.
Market Special: Save 20% on your comprehensive profitability analysis. Subject to approval. New customers only. Offer expires 8/31/24.
Service Lamp Corporation is a family-owned industrial commercial lighting distributor serving retailers of all sizes with personal service. You can access a large inventory of showroom and warehouse lamps, ballasts, and fixtures at very competitive prices and serviced with pride by a family business for three generations.
Market Special: Save on PAR38 LED lamps for only $3.99 each. While supplies last. Offer expires 8/31/24.
SSI tracks time on each showroom SKU to conversion with data analytics that are real, timely, and expressive beyond just door clicks. You understand your showroom SKU performance including SKU velocity, sales process efficiency, store traffic campaign successes, and more.
Market Special: Save 20% off SmartSKUs Pilot as a new customer.
INSURANCE/WARRANTIES/PROTECTION
Guardsman offers quality protection plans, streamlined claims submission, and superior customer service. You enjoy peace of mind knowing your product sales are protected by a century of care knowledge and thousands of trained professionals that visit hundreds of thousands of homes every year to successfully service furniture.
Market Special: Save 10% on new Bamboo and Ice Mattress protector orders. Offer expires 8/31/24.
HFA Solution Partner – HFA Healthcare Solutions is designed exclusively for members of the Home Furnishings Association to provide owner-operators and employees peace of mind for the customized healthcare plans they deserve while saving money.
HFA Solution Partner – Montage Furniture Services is a provider of furniture protection plans delivered via traditional pooled risk programs, self-insured programs, and captive / reinsurance programs. Montage also provides customized and privatized, outsourced post-delivery customer service delivered via the manufacturer warranty, a furniture dealer accommodation, or paid for directly by the consumer.
TruCare was created by a team of industry service plan experts designed to cover customers for everyday unexpected failures and mishaps.
Our team provides our partners with more than 80 years of service and warranty experience and prides itself on caring for its customers. No matter how big or small, every TruCare customer will be treated with the greatest of care. Each plan is fully insured and backed by AM Best Rated insurance providing compliant and financially supported programs.
TruCare Protection provides value-added features and benefits for retailers and their customers. With “True” coverage benefits for customers and nationwide service available for repairs TruCare also provides our retail partners with Day One bottom line income without the expense of overhead or investment in physical products.
Our goal is to provide unique programs that offer exceptional value to your customers while differentiating you from your customers.
WAREHOUSE/LOGISTICS
DispatchTrack’s delivery platform is designed to help retailers optimize routes, track their deliveries from a single dashboard, gain real-time visibility, and cut carbon emissions. Fast deployment, constant cloud-based updates, and end-to-end functionality give you the tools to optimize the last mile and exceed customers’ expectations.
HFA Solution Partner – Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts ordering, scheduling/routing, service transparency, and increased customer communications into one single solution for furniture retailers.
Check out photos from LAST MARKET!
