DATE
October 24-28, 2025
LOCATION
HFA Resource Center, Showroom 1-527 in Plaza Suites
During each High Point Furniture market, the Home Furnishings Association’s Resource Center is located in Plaza Suites, Showroom 1-527, and is filled with opportunities to learn how to grow your business, for HFA members and non-members alike. Drop in for a cup of coffee, or snacks, and meet with our Showroom Exhibitors, who are experts in their field ready to help solve your pain points and offer discounts and specials to HFA members, like member-only Synchrony consumer financing rates and more! Network with like-minded peers, and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market.
HFA RESOURCE CENTER HOURS
TBD
Fri. 10/24
Showroom Open 9:00 am – 5:00 pm
Barista 9:00 am – 4:00 pm
Breakfast 9:00 am – 10:30 am
Lunch 11:30 am – 1:30 pm
Snacks 2:00 pm – 4:00 pm
Sat. 10/25 – Mon. 10/27
Showroom Open 8:00 am – 5:00 pm
Barista 8:00 am – 4:00 pm
Breakfast 8:00 am – 10:00 am
Lunch 11:30 am – 1:30 pm
Snacks 2:00 pm – 4:00 pm
Tues. 10/28
Showroom Open 8:00 am – 3:00 pm
Barista 8:00am – 12:00pm
Breakfast 8:00am – 10:00am
Lunch 11:30am – 1:00pm
Wed. 10/29 CLOSED
Free Seminars
Full List Of SEMINARs To Come!
HFA seminars sponsored by
HFA MARKET SEMINAR SERIES
Our showroom is filled with opportunities to learn how to grow your business. Meet us at the HFA Resource Center and enjoy a variety of seminars that cover the most important aspects of being a competitive retailer in today’s market. Click on each day below to see each daily list of seminars you won’t want to miss!
Friday, October 24
9:00 am – 10:00 am Add to Calendar
Increase ROI in your Backend Operations
Billy Lindler, USSI
Join us for a session on optimizing your Furniture Retail Warehouse Operations! Discover cost-effective strategies to improve ROI, address supply chain challenges, enhance storage efficiency, and optimize workforce management. Don’t miss out on valuable insights to propel your warehouse operations to new heights.
10:30 am – 11:30 am Add to Calendar
Improve Cash Flow and Maximize Margins with In-House Financing
Ronny Bensimon, Infinity Advantage
In-house financing is a powerful way for retailers to boost profits, improve cash flow, and significantly enhance their marketing reach. Thanks to today’s financing software tools, it’s easier than ever to offer in-house financing directly to customers, allowing retailers to keep financing profits in-house instead of handing them over to third-party finance companies.
12:30 pm – 1:30 pm Add to Calendar
Is My Advertising Working?
Chris Hunt, Knorr Marketing
Is your advertising truly driving results? This session breaks down the essential dos and don’ts of advertising, will help you identify where you should place your marketing dollars for the highest return, and how to develop the creative messaging necessary to connect, convert, and reach the right audience!
2:00 pm -3:00 pm Add to Calendar
Discover The Missing Link Between Sales Growth and Last-Mile Efficiency
Mark Mulhearne, Cigo
High sales mean little if last-mile operations can’t keep up. This session explores how Dynamic Capacity Management empowers retailers to transform logistics into a competitive edge. Learn how real-time capacity insights enable scalable fulfillment, reduce failed deliveries, and boost customer satisfaction—all without adding trucks or staff. Discover why top retailers consider this essential for overcoming growth limitations and driving efficient, customer-focused delivery operations.
3:30 pm – 4:30 pm Add to Calendar
AI in Motion: Transforming Furniture Logistics from Beginning to End
Bob Bauer, DispatchTrack
Furniture retailers face unique delivery challenges—big items, tight windows, and high customer expectations. This session will explore how AI can optimize the entire delivery journey, from intelligent routing and proactive customer messaging to guiding drivers through the last 50 feet. Learn how embedding AI across planning, execution, and communication creates reliable, standout experiences that drive satisfaction and reduce missed deliveries.
Saturday, October 25
9:00 am – 10:00 am Add to Calendar
AI Friend or Foe
Richard Harris, Orbit Interactive
AI is transforming the way we do business, but is it always the right solution? Learn how AI can boost your company’s growth and efficiency while understanding where it could present potential challenges to your success.
10:30 am – 11:30 am Add to Calendar
Digital Gold: Marketing Campaign Tactics Paying Off in Late 2025
Fredy Wright, Conquest Digital Solutions
Tired of chasing trends that tank and platforms that promise the moon but deliver crickets? In this session, we will cut through the fluff and spotlight the actual campaign tactics making money in late 2025. No buzzwords. No hype. Just the digital plays that are working right now, and the ones your competitors hope you don’t figure out. Bring your notebook… and maybe a helmet. It’s about to get real.
12:30 pm – 1:30 pm Add to Calendar
What Shoppers Want: U.S. Insights on Furniture & the Future of Retail
Rochell Heininger, HomeByMe by Dassault Systèmes
What drives today’s furniture buyers? We’ll explore the results from a recent national consumer survey that uncovers emerging trends, evolving shopping habits, and the biggest challenges retailers face. This session will reveal fresh insights into how consumers shop and what they expect from the in-store and online experience. From inspiration to installation, explore what influences purchase decisions in 2025 and beyond, including evolving expectations for in-store and online experiences, and how consumers are reacting to emerging technologies like AI.
2:00 pm – 3:00 pm Add to Calendar
Next-Gen Connections: Social Media Strategies for Furniture Retailers
Rob Ball, HFA Sales Academy
Reaching Millennials and Gen Z requires more than just a digital presence, it demands authentic engagement. This session explores how furniture retailers can use platforms like Instagram, TikTok, and emerging channels to build community, drive traffic, and boost brand loyalty. Learn to create compelling content, leverage influencers, and foster real-time interaction to connect with the next generation of consumers and turn scrolling into sales. Discover what works—and what doesn’t—in today’s social media landscape.
3:30 pm – 4:30 pm Add to Calendar
Beyond Digital: How Direct Mail Elevates Omnichannel Marketing
Dan Reynolds and Angelo Mazzella, Spectrum Marketing
In a world of rising digital costs and scattered attention, direct mail is making a powerful comeback. This session explores how top furniture retailers are reintegrating direct mail to boost engagement, enhance measurability, and drive stronger ROI across channels. Learn why this tactile, high-response medium is a key component of today’s omnichannel strategies. Whether you’re refining an existing approach or exploring direct mail anew, you’ll gain fresh insights to build smarter campaigns and champion its value with confidence.
Sunday October 26
9:00 am – 10:00 am Add to Calendar
Coaching for Success: Unlock Performance with the G.R.O.W. Model
Lorri Kelley, Lorri Kelley Advisors
Strong leadership is more essential than ever in today’s retail climate. This seminar equips managers and leaders in furniture retail with the G.R.O.W. Coaching Model, a proven method to elevate team performance. Discover how to drive team engagement, unlock potential, and foster resilience through focused, impactful coaching and mentoring conversations that make a difference in both high-performing and uncertain times.
10:30 am – 11:30 am Add to Calendar
Omnichannel Isn’t Optional: Making Digital Marketing Work Across Every Touchpoint
Michael Lamarti, Jola Interactive
Today’s furniture buyers don’t shop a straight line, they zigzag between social media, search, websites, and showrooms. If your marketing isn’t meeting them at every touchpoint, you’re losing sales. We’ll answer key retailer questions: Do we really need digital? Where should we focus? Learn how top retailers are reaching the right buyers, connecting online and in-store experiences, and making smarter marketing investments that drive growth.
12:30 pm – 1:30 pm Add to Calendar
Maximizing eCommerce Leads with Expert Strategies
Darrell Dahlberg, Orbit Interactive
Discover how to turn your website into a 24/7 sales powerhouse with expert insights from Darrell Dahlberg of Orbit Interactive. This session will help you maximize website traffic and boost eCommerce sales. Learn to build an effective digital marketing strategy that drives growth and supports your overall sales efforts. Whether you’re just starting or looking to optimize your approach, you’ll gain actionable steps to harness the power of eCommerce.
2:00 pm – 3:00 pm Add to Calendar
5 Best Practices to Increase Conversions Through Your Cart
Drew Olson, FurnitureDealer.Net
Discover proven strategies to boost conversions through your eCommerce cart. Designed specifically for furniture retailers, this session will explore actionable best practices to reduce cart abandonment, optimize user experience, and drive more completed purchases. Learn how to fine-tune your checkout flow, increase ticket size, and leverage information that motivates buyers to commit. Equip your online store with the tools to turn browsers into buyers and maximize sales.
3:30 pm – 4:30 pm Add to Calendar
Warranty Wins: How Smart Retailers Boost Profits and Loyalty
Jackie Massey-Hughes, On Point Warranty
Tired of tuning out when hearing about warranties or captives? This fast-paced session demystifies protection plans so you can turn confusion into cash. Learn how the right service model can unlock new revenue streams, stabilize cash flow, and build lasting customer trust. We’ll break down key concepts into actionable strategies that boost profits and loyalty—no fine print, just real-world retail gold. Walk away ready to make smarter decisions that protect both your bottom line and your brand.
Monday, October 27
9:00 am – 10:00 am Add to Calendar
How AI Assistants Are Transforming Furniture Retail
Steven Yang, Solvea
Explore how AI-powered assistants are reshaping the customer experience in furniture retail. Learn how AI can streamline order lookups, automate common support tasks, and drive sales conversions through smart, branded voice interactions—online, in-store, and via phone.
10:30 am – 11:30 am Add to Calendar
Future-Ready Retail: Scalable Visual Content with 3D & AI
Preet Singh & Taylor Jones, imagine.io
Discover how leading furniture retailers are using 3D, AI, and AR to transform visual content creation and enhance the shopping experience. Learn how to generate high-quality imagery, videos, and interactive features like “View in Your Room” without costly photo shoots. This session offers practical strategies to boost eCommerce conversions, reduce returns, and launch products faster—plus, walk away with a complimentary Digital Readiness Report to help future-proof your content strategy.
12:30 pm – 1:30 pm Add to Calendar
Decoding Today’s Furniture Shopper Across the Purchase Journey
Robert Wendt, Elevate Marketing Research
Gain a competitive edge by understanding the evolving mindset of today’s furniture shopper. Based on Elevate Marketing’s in-depth research, this seminar uncovers key behavioral shifts, motivators, and decision-making patterns throughout the purchase journey. Managers and leaders will walk away with actionable insights to optimize marketing, merchandising, and customer experience strategies—ensuring stronger connections with modern consumers and driving results in today’s challenging retail landscape.
2:00 pm – 3:00 pm Add to Calendar
How Generational and Financial Factors Are Shaping Today’s Buying Behavior
Rob Brown, Snap Finance
When it comes to shopping for furniture, no two journeys are the same. New exclusive consumer research from Snap Finance takes a close look at how generational and financial differences shape the way consumers shop and pay for furniture and how businesses are leveraging the right tools and strategies to address any gaps and grow their sales.
3:30 pm – 4:30 pm Add to Calendar
Content That Converts: Winning in Furniture Retail with Video & Storytelling
Alex Back, CEO, Couch.com
In today’s AI-driven retail world, content isn’t optional—it’s essential. This seminar reveals how furniture retailers can use consistent video and storytelling content to attract, engage, and convert customers. Learn to create and distribute content that works across digital and in-store channels, shapes consumer perception, and meets evolving search behaviors. Discover practical strategies and see how to build content that targets the right audience and drives measurable results.
Showroom Exhibitors
Our exhibitors are experts in the furniture retailing industry and are here to help you streamline your businesses, drive more store traffic, and help you grow revenue. See the full list of exhibitors and their services below and be sure to stop by during market for market specials and to find out how they can help improve your business.
Coffee bar sponsor
Full List of Exhibitors To Come!
Financing
HFA Solution Partner – Acima is the only lease-to-own program that gives retail partners a choice between an on-site representative or a virtual approval platform. You enjoy best-in-class service seven days a week so you have more time to focus on your business and customers.
HFA Solution Partner – Snap Finance is the largest privately held consumer financing company in the US, serving credit-challenged customers.
Snap helps our merchants attract new customers and grow their business. Our strong approval rates and high approval amounts make it easy for shoppers to get the merchandise they need, and keep them coming back for more.
HFA Solution Partner – Synchrony offers you access to exclusive HFA low everyday rates, monthly buy-down specials, and volume rebates! And the Synchrony tailored credit card programs engage your customers where they shop: in-store, online, or via mobile.
Market Special: 12mo WPDI @ 1.99%. Promo Period: 12/1/25 – 12/31/25. Final Funding: 1/31/26. Take advantage of the NEW everyday HFA/Synchrony rates!
HFA Solution Partner – Trekstone Financial is a merchant services provider offering an exclusive member rate program for credit card processing. A cash discount program is also available.
Exclusive member rate, free equipment, month to month agreement, no setup or cancellation fees, assigned personal rep.
Market Special: $150 Visa gift card for new cash discount account signed. Must be approved and processed for a full 30 days.
HFA Solution Partner – Koalafi offers convenient and transparent lease-to-own financing options that enable non-prime consumers to make life-changing purchases.
With Koalafi, in-store and eCommerce merchants can help more customers get the things they need, while increasing sales and strengthening customer loyalty.
Market Special: $100 or $300 merchant gift card for 5 or 10 signed leases. Merchant & lease contracts signed by 11/30/25. 1 per merchant.
HFA Solution Partner – LendPro offers cloud-based Software-as-a-Service (SaaS) products and platforms, empowering retailers to provide their consumers with seamless retail financing. Through a simple and secure credit application interface, LendPro’s Financing Platform enables retailers to swiftly and privately secure financing, often approving customers within seconds.
HFA Solution Partner – Fortiva facilitates financial solutions to meet the needs of everyday consumers. Whether it’s credit for day-to-day expenses, important purchases, replacing a car, or managing the complexities of healthcare, we enable the tools that help consumers manage their financial well-being.
POINT-OF-SALE
HFA Solution Partner – Myriad Software provides retailers with real-time inventory insights, smoother operations, and data-driven decision-making.
For 34 years, Myriad has helped furniture and bedding retailers simplify operations, track inventory, and make smarter decisions. Our cloud-based POS unifies sales, accounting, and reporting—and we back it with personalized support and training to keep retailers ahead.
Market Special: $500 off setup – plus, email integration as an added bonus. Market special expires on November 5th.
HFA Solution Partner – STORIS provides cost-effective, high-quality retail software with a commitment to partnership, integrity, and exceptional service.
HFA Solution Partner – Furniture Wizard Software is a retail management system that provides inventory management & an easy-to-use POS for your store.
With over 100 years of furniture retail experience, we can simplify your life and shift the culture from reactive to proactive. Join thousands of retailers who have experienced the magic of Furniture Wizard by gaining insight into their businesses and making impactful decisions.
Market Special: Join Furniture Wizard in the cloud & waive the set-up fees. Subject to approval. Offer expires 11/30/25.
HFA Solution Partner – InfinityX is an all-in-one ERP built for furniture retailers, with powerful tools for stores offering in-house financing.
InfinityX helps furniture retailers boost sales, streamline operations, and increase profits with a fully integrated ERP solution, including advanced tools for managing in-house financing, inventory, warehouse, sales, marketing, and customer relationships all in one platform.
Market Special: 15% off user licenses. $2500 in free custom development. Upon receiving a signed agreement and deposit.
eRetail Systems helps you seamlessly connect with customers and process orders effortlessly, anywhere in the showroom. Create smoother interactions, build stronger connections, and drive sales with ease.
eRetail Application Suite is an intuitive, user-friendly platform designed to empower your sales team.
MARKETING/WEBSITES/CUSTOMER EXPERIENCE TECHNOLOGY
ACA offers tailored strategies in branding, digital marketing, print, TV, and creative design.
Our experienced team is dedicated to delivering innovative solutions that drive results and growth for our clients.
Market Special: Receive a free digital asset package with a new order. With any new offer.
HFA Solution Partner – Jola Interactive empowers businesses, providing cutting-edge digital ecosystems by leveraging our skills in CGI Content Solutions, Digital Marketing Strategies, 3D Configurators, and eCommerce Software to create dynamic, high-performance platforms.
Jola drives qualified traffic, crafts engaging content that converts, and nurtures leads to purchase. Partner with Jola for a strategy that delivers results.
HFA Solution Partner – Renaissance is a digital platform provider offering robust website, point of sale, and kiosk solutions. RenCommerce platform streamlines online and in-store sales and operations for furniture and appliance retailers.
By partnering with RenCommerce, retailers gain a single, streamlined platform that eliminates the complexity of managing separate systems. Our flat-rate pricing, automated catalog updates, and integrated sales tools ensure accuracy, save time, and increase profitability.
Market Special: Custom-Designed Website Absolutely Free — Zero Setup Costs! Prepay for 12 months of website management.
Tailbase offers retail-specialized digital solutions that bridge the gap between the consumer and the business. We are constantly evolving and looking for new ways to diversify our specialized solutions that will ultimately enhance the online experience. Leverage your business in your local market with our e-commerce website, digital marketing, and point-of-sale solutions.
LocaliQ and the USA TODAY Network, as part of the global media company Gannett, provide businesses of all sizes with access to an audience of millions, plus the digital solutions they need to reach that audience with a message that resonates and drives real impact.
HFA Solution Partner – Solvea is an AI resolution engine that automates complex customer service for furniture retailers across channels, trusted by 100+ brands.
Retailers using Solvea cut costs and improve efficiency by automating delivery, assembly, warranty, returns, and other complex inquiries. With 24/7 multilingual support and integrations across chat, email, voice, and retail platforms, Solvea boosts satisfaction and repeat sales.
Market Special: No setup fee, a free AI readiness assessment, and the first 3 months on us. Applies only to customers using channels we currently integrate with. Custom integrations are excluded.
HFA Solution Partner – Podium helps retailers use AI to turn conversations into customers—boosting reviews, sales, and loyalty in one simple platform.
Retailers use Podium because it turns everyday conversations into customers. From gathering reviews to messaging shoppers and streamlining payments, Podium makes it easy to boost sales, build loyalty, and give your team an AI-powered edge on the sales floor.
Market Special: One Free Month of Podium. Must sign up at High Point Market.
HFA Solution Partner – HomeSource Systems is driven by a singular mission to simplify the lives of retailers and manufacturers.
Our holistic approach addresses the traditional limitations of business efficiency, creating a landscape where shared data eradicates errors and delays that once plagued the retail sector.
Market Special: Free Website Performance Analysis. Any dealers who meet with our team at High Point.
HFA Solution Partner – Esquire Advertising offers hyper-targeted digital advertising service that accurately identifies high-value consumers and their competitors. You enjoy fraud-free, digital advertising, attribution reporting based on household addresses, and a dashboard that helps you understand market trends, competitor actions, store trends, and consumer behaviors.
Furniture-focused digital solutions that evolve with industry needs and technology, while keeping local retailers at the core.
Boost your online presence with thousands of enriched products, optimized for SEO and ready to publish instantly. With our dedicated support, we help position your business to succeed by driving online traffic, increasing in-store sales, and consulting on industry best practices.
Market Special: Sign up for a website review & score a free Stanley Tumbler! Offer limited to one per retailer and while supplies last.
PRODUCTS/SERVICES/CONSULTING
HFA has been serving the home furnishings industry for over 100 years. Its members can access tools and resources to help you and your company thrive. Join us for networking events, education opportunities, business solutions, business savings, and advocacy. As how we can be of service to you! You can be part of the premier organization serving and advancing the home furnishings industry for over 100 years.
HFA Sales Academy offers an extensive furniture sales training curriculum with on-demand courses appropriate for all sales employees. You can access the largest library of proven furniture sales techniques in the world with over 22 hours of on-demand online learning, more than 200 short training videos, and important quizzes to confirm understanding.
American Homestead Furniture expands your offering and increases your margins with unlimited mixability on concierge-level factory direct buying and curated truckloads from a US warehouse, and AHF boasts operational excellence, allowing for direct-to-consumer shipping from its fully stocked warehouse.
Complimentary professional headshots. Sponsored by International Home Furnishings Representatives Association (IHFRA)
Furniture For Life is a leading designer, distributor, and retailer of massage chairs and other feel-good furniture.
Whether you already carry massage chairs or you’re looking to expand your product offerings into the highly lucrative massage chair category, our Dealer program is built to help you transform your business, drive customer satisfaction, increase sales, and deliver superior profits.
Market Special: Deep floor model discount & 10% off whls for a full year. New dealers only.
IHFRA is a member-based, trade association supporting the professionalism, productivity, and profitability for home furnishings reps.
We offer 60+ unique benefits and discounts programs, everything from health insurance to travel discounts. We offer networking events, continuing education and advocate for the industry.
Market Special: $99 introductory membership. Must sign up during market.
INSURANCE/WARRANTIES/PROTECTION
AHM Furniture Service’s team of experts is passionate about restoring your valuable pieces of furniture to their best condition. We deliver top-notch service that saves you money and prolongs the life of your furniture.
Guardsman has been providing furniture care, protection, products and services to the Furniture Industry for over 100+ Years.
- Best in class furniture protection plans
- 24/7/365 seamless claim initiation
- Largest furniture technician network in North America
- +3M home service visits
Market Special: Purchase 20 protection plans today on credit card. Return unused plans after 6 months for credit on account.
TruCare Protection offers all NEW CLIENTS the opportunity for Free sign-up + customized marketing & in-person sales training!
HFA Solution Partner – HFA Healthcare Solutions offers flexible, cost-effective healthcare options, including ICHRA and group plans for businesses of all sizes. With a streamlined benefits platform and live support, managing employee healthcare is simple, improving retention and satisfaction.
WAREHOUSE/LOGISTICS/DELIVERY
HFA Solution Partner –J.B. Hunt provides logistics solutions to those who want to professionalize their transportation. visit www.jbhunt.com/finalmile
Our Final Mile Services® division offers big and bulky delivery solutions with customized service levels, an extensive delivery team vetting process, and local account managers for exceptional customer service. Our capabilities can cover every mile of the product journey.
HFA Solution Partner – Gulfstream Shippers Association combines the buying power of its members to secure and maintain competitive rates from ocean carriers.
Gulfstream Shippers Association utilizes 100% contract ocean rates with all major carriers to provide stabilization in rates during turbulent times.
Market Special: Free global freight analysis and evaluation. Analysis must be requested within 30 days of the end of market.
Since 1982, United Steel Storage, Inc. (USSI) has delivered tailored, cost-efficient warehouse solutions. You Furnish Homes, We Furnish Warehouses!.
Boost warehouse efficiency and your bottom line with USSI. We offer design, layout optimization, material handling, storage solutions, and management systems to help create a more productive, streamlined operation tailored to your needs.
HFA Solution Partner – Metropolitan Warehouse & Delivery provides seamless nationwide white glove delivery, specializing in big and bulky furniture handled with expert care.
Partnering with Metropolitan means fewer delivery challenges and happier customers. We specialize in white glove service for big and bulky furniture, offering nationwide coverage, reduced claims, and a delivery experience that elevates your retail brand.
DispatchTrack’s delivery platform helps retailers optimize routes, track their deliveries & elevate last mile customer delivery experience. You receive fast deployment, constant cloud-based updates, and end-to-end functionality to optimize the last mile and exceed customers’ expectations.
Envio provides smart delivery management solutions, helping retailers streamline large-scale furniture, appliance, and all home deliveries.
With Envio, consumers enjoy faster, more reliable product deliveries. We work with retailers to streamline scheduling, ensure on-time arrivals, and provide clear communication — making the delivery experience smooth, stress-free, and convenient.
Market Special: Free 90 day trial no set up fees and no contracts afterwards. Must make initial contact during the fall market 2025.
