Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z to Baby Boomers, each group brings unique habits, priorities, and preferences. By understanding these differences, retailers and marketers can tailor their strategies to better serve their diverse customer base. In
Few elements are as influential in retail business as branding. Often confused with marketing, branding is a cornerstone of successful business strategy. It’s the narrative that connects your store with its customers, fostering loyalty and driving growth. This blog delves into the core principles of effective branding, emphasizing the importance
Having a strong digital marketing strategy has become crucial for furniture retailers. A strategy helps increase brand awareness, drives sales, and boosts customer engagement. However, developing and executing an effective digital marketing plan can be challenging for retailers not well-versed in this ever-changing landscape. That’s where hiring a reliable digital
Home Furnishings Retailers are always looking for new and innovative ways to drive website traffic and boost sales. Both organic and paid advertising strategies play vital roles in achieving these goals, but mastering how to effectively utilize both can be challenging. This guide will explore key insights shared by industry
Times are changing, and retail is no exception. In a world where innovation is becoming not just a desire but a necessity, companies, including furniture retailers, should think outside the box when it comes to marketing to stay competitive and grow their businesses. This article will discuss how a 3D
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the top five content marketing trends or strategies that are currently dominating the field: Embracing Artificial Intelligence (AI) in Content Marketing AI has become a central element in content marketing, enhancing
The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At
What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has
In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing strategy. It’s not just about having a presence online; it’s about harnessing the power of digital platforms to engage with our audience, drive sales, and build a strong brand presence.
When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made have been discontinuing the use of Job Listing ads, no longer showing ads in Instant
Retail furniture today presents challenges. The rise of online shopping, a sluggish housing market, and reduced foot traffic due to
A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk
Lacks Furniture Named Home Furnishings Association’s 2025 Retailer of the Year (Over 50 Employees) The Home Furnishings Association (HFA) is
Synchrony Named HFA 2025 Partner of the Year In the retail home furnishings industry, partnerships that truly make a difference
The sofa you curl up on, the table you share meals on, the mirror you give that one last look
Managing Cash Flow Fluctuations in Turbulent Times Cash flow can make or break your business — especially in retail. From economic uncertainty and changing consumer
Driving Results with Sales Process & Planning A high-performing sales team doesn’t happen by chance—it’s built on a structured process and a strategic plan for
MEMBER-ONLY DISCUSSION: Technology & Data Connect with other HFA member retailers to share the challenges and successes you are experiencing
MEMBER-ONLY DISCUSSION: Expense Management Connect with other HFA member retailers to share the challenges and successes you are experiencing in
