As Howard Lorton Furniture & Design celebrates its 96th year, we are saddened by the passing of its President and long-time HFA Member, Bill Cook. Bill joined the Home Furnishings Association in 1984 and was passionate about our industry. He attended almost 100 High Point Furniture Markets and, at age
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
The U.S. Supreme Court has struck down a significant portion of the administration’s previous tariff measures, marking an important moment
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
