You Can’t Do Business Like That In my travels as HFA’s CEO, I have been blessed to see many different ways to sell home furnishings. I have always said you could give separate store owners the same store footprint and the same product lines and you would end up with
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
