Branding

Blue sofa in a furniture store that has a private label attached. Created by Freepik.com
Home Furnishings Association
Boosting Profitability Through Private Labeling and Exclusive Products

Differentiation is key in today’s competitive home furnishings market. Furniture retailers increasingly turn to private labeling and exclusive product partnerships with manufacturers as strategic tools to stand out, build brand equity, and improve margins. For store owners, general managers, and buyers alike, the opportunity to offer something your competitors can’t

Shop in flat style. Store, minimarket. Vector illustration.
Bright Data
Retail Strategy 101: Why eCommerce Needs a Brick & Mortar Store

eCommerce has transformed how people shop, offering convenience, variety, and competitive pricing. With just a few clicks, consumers can browse and purchase products from anywhere they are. However, despite the undeniable success of online shopping, many eCommerce brands are now recognizing the value of having a physical presence as a

A creative team work together in business brand design project brainstorm meeting. Modern office, colleague coworker, marketing advertisement research or people teamwork concept.
Taylor Wilson
Brandfluence: Mastering the Art of Branding for Revenue Growth

Few elements are as influential in retail business as branding. Often confused with marketing, branding is a cornerstone of successful business strategy. It’s the narrative that connects your store with its customers, fostering loyalty and driving growth. This blog delves into the core principles of effective branding, emphasizing the importance

Accessory Display in a furniture store.
Lori Friedlander
Mastering the Art of Remerchandising Your Sales Floor After Market Purchases

Elevate customer experience and boost sales with strategic remerchandising techniques Optimizing your sales floor to reflect post-market purchases in home furnishings stores can significantly impact your sales. Lori Friedlander, a seasoned consultant for the home furnishing industry, shares her insights on remerchandising and focusing on how design and strategy can

A businessman holding a coin with a tree that grows and a tree that grows on a pile of money. The idea of maximizing the profit from the business investment.
Home Furnishings Association
Beyond Sofas: A CSR Strategy Can Build Your Brand & Boost Sales

In retail furniture, standing out from the competition is essential. While quality and design have always been critical, today’s consumers are looking for more—they care deeply about the social impact of the companies they support. This is where Corporate Social Responsibility (CSR) comes into play. CSR isn’t just a buzzword;

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Pillar Adwards

What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest

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