Effective sales management is the driving force behind a high-performing sales team and a profitable business. It’s not just about setting targets—it’s about creating a structured, strategic approach that involves ownership, sales managers, salespeople, and support teams working in sync. From establishing clear goals and refining sales strategies to implementing
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I have heard that everyone is experiencing economic challenges and feeling the same pain at different levels and in different parts of the business. Challenging times increase the need to look
Running a successful furniture or mattress store isn’t just about having quality products—it’s also about having a team that can effectively sell those products. Sales managers play a pivotal role in driving store performance, and those who are most successful share certain daily habits. These habits help them achieve their
As a manufacturer representative, I’ve had the privilege of speaking to furniture owners nationwide. On one particular visit, there was an enlightening exchange about the sales training process – it became clear that this storeowner needed to understand how best to position their business for success through effective strategy and
Sales training is essential for any salesperson but is especially important in the furniture industry where the products can be expensive and complex. Not only do salespeople need to have a deep understanding of the products they are selling, but they also need to be able to effectively communicate the
If you are facing a flatlining sales record, the cause may be one of your team members. This low performer can weigh on morale and harbors repercussions beyond their results: it impacts the whole company’s success. Coaching such underwhelming performances is tricky; it requires ingenuity and skillful management for them
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving
An important policy announcement that could directly impact your business. On September 25, President Trump announced on Truth Social that,
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without
In an industry where design inspiration and shopper trust drive every sale, a well-run company blog can be one of
Home and furniture retailers managing multiple locations or expanding their operations need tools that simplify and unify their workflows. Keeping
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
