I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads to “lowest price in town” banners. But none of those tactics builds lasting trust anymore. The stores winning today treat their brand like a media company and take content marketing
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of digital business, artificial intelligence (AI) has emerged as a transformative force, reshaping SEO, marketing strategies, and advertising practices. With the ever-increasing sophistication of AI tools, businesses can enhance their digital
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the top five content marketing trends or strategies that are currently dominating the field: Embracing Artificial Intelligence (AI) in Content Marketing AI has become a central element in content marketing, enhancing
A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
Go Fish Digital and the Home Furnishings Association (HFA) are thrilled to announce a strategic partnership. This collaboration aims to empower retailers with the digital marketing strategies and expertise they need to succeed in today’s increasingly online ecosystem. Go Fish Digital has a long history of working with furniture retailers:
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,
Recent developments regarding tariffs collected under the International Emergency Economic Powers Act (IEEPA) have raised important questions for home furnishings
Chasing volume is no longer enough in retail today. Sustainable profitability comes from disciplined, high-impact decisions about assortment, floor space, inventory, and capital allocation.
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
