Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a significant portion of website traffic across industries, often outperforming social media and many paid channels over time. For furnishings retailers, search visibility directly affects how brands are discovered, researched, and
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
More important, what should they do? At a peer group meeting of eight successful construction industry CEOs years ago, the
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
