Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make important investments in their homes. As the leading voice for home furnishings retailers, the Home Furnishings Association (HFA) is raising strong concerns about a proposed federal policy that would cap
In today’s competitive retail environment, managing operational costs is more than just a best practice—it’s a survival strategy. For furniture retailers, many overhead costs are visible and easy to track: rent, payroll, and inventory. But one area often escapes close scrutiny: credit card processing merchant fees. These merchant fees, quietly
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
