STAND OUT BY WINNING: Innovation, Personalization, and Trustworthiness. In today’s fast-paced furniture market, where retailers continuously evolve to engage with furniture buyers, it takes more than strong sales offers or a wide product selection to beat the competition. To truly stand out, you need marketing strategies that connect with your
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
What Smart Retailers Are Doing About It Consumers across the country are suing retailers over ADA website accessibility. Avoid becoming
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
