Few elements are as influential in retail business as branding. Often confused with marketing, branding is a cornerstone of successful business strategy. It’s the narrative that connects your store with its customers, fostering loyalty and driving growth. This blog delves into the core principles of effective branding, emphasizing the importance
Today’s customers are smart and looking for more than good furniture at great prices. What if we told you there is a way to tap into a growing market to build loyalty and increase sales? Customers respond to personalized experiences, and you can create one by leveraging a consumer trend
With Black Friday and the holiday rush on the horizon, it’s the ideal time to make sure your financing options are set up to help customers confidently make big purchases. Many customers want to create a cozy, inviting home for family gatherings—whether upgrading to a new dining table or finding
Customer loyalty is a big deal since it affects your business growth rate, sales numbers, and much more. Furniture retailers are constantly looking for ways to increase customer loyalty. Many do this through rewards programs, financing options, discounts or sales, and great customer service. While these common methods can help,
Are you a rotating door business? Let’s face it: It’s human nature to take the easier path, one with the sole purpose of closing a sale. But what if you could take that “one and done” customer and turn them into the coveted return customer? Better yet, a return customer
Is Customer Loyalty Dead? While at the High Point Market, I sat down with a buyer whose store was in its third generation of ownership. The grandkids were in charge now, and the market climate they served had changed over the past two decades. No longer were they the only
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s also about creating brand experience and positive feelings in your customers. When it comes to merchandising, retailers mainly focus on in-stock positions and sales floor layouts in regard to decision-making.
In the modern furniture market, sustainability is rapidly becoming a priority for consumers and retailers alike. As customers purchase new furniture, a key concern arises: how to dispose of the old furniture. This question often affects purchasing decisions and can influence the overall customer experience. By offering sustainable furniture removal
Approximately 40% of the U.S. population has less-than-perfect credit1, with credit scores that range from 550-700 amid the broader FICO scale of 300-850. Although these everyday Americans typically have dependable and full-time income, they fail to meet the criteria of prime lenders. When a prime lender declines credit for these
ECommerce is a vital part of how consumers purchase right now! As just one example, online sales represented over 90% of the growth in the furniture industry overall in 2022. So many businesses have embraced this powerful new selling tool, offering online shopping through eCommerce-geared websites. But are you fully
Hiring managers, human resources professionals, or retail owners will all tell you that retaining employees is difficult. Managing people in
A Key Resource for Furniture Retailers Managing human resources can be a daunting challenge for small businesses and independent furniture
Customer expectations are higher than ever. Equipping a sales team with tools to elevate customer satisfaction is not only a
According to a 2024 survey, 86% of consumers start their research online. This statistic highlights the importance of providing furniture
Americans Want Affordable Goods, Healthy Economy & Safe Nation U.S. trade policy has been at the epicenter of discussion in
eCommerce Essentials for Brick-and-Mortar A strong eCommerce presence isn’t just about selling online—it’s a powerful tool to drive customers into your store and enhance your
Recruit High-Performing Sales Teams Attracting and keeping top sales talent is a major challenge for furniture retailers, especially in today’s competitive market. Join a dynamic
MEMBER-ONLY DISCUSSION: Human Resources Connect with other HFA member retailers to share the challenges and successes you are experiencing in
Discover how to ensure your business remains compliant, competitive, and well-informed about the legislative policies shaping the home furnishings industry.
