As someone with over 25 years of experience in the retail industry, leading performance groups and talking to retailers about best practices and financial metrics, I’ve witnessed firsthand the transformative shift from traditional customer engagement methods to what I now champion as using innovative customer experience (CX). Today, I want
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
Earlier today, the U.S. Supreme Court ruled (6–3) that the International Emergency Economic Powers Act (IEEPA) does not grant the
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
For business owners, change isn’t a seasonal disruption, it’s the daily reality. Customer traffic fluctuates, employee availability shifts, and unexpected
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
