The Home Furnishings Association’s Government Relations Action Team recently convened in Washington, DC, for its 2026 DC Fly-In, bringing the voice of home furnishings retailers directly to federal lawmakers and agency stakeholders. Over the course of the Fly-In, HFA representatives met with Congressman Addison McDowell (R-6th/NC), Senator Tim Kaine (D-VA),
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
Finding and retaining quality employees continues to be one of the most significant challenges facing organizations today. Hiring managers, HR
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
