We can all agree that coaching is critical to goal achievement and professional development. Yet, when I ask sales managers to describe some of their coaching strategies, many sales coaches say, “I am always coaching….” without delivering an actual strategy. They think that being on the floor, within earshot of
When I look at 2021 through the lens of advocacy, I must tell you that it was a game-changer for our industry and the home furnishings association. That’s something I say on many different levels. First, the sheer volume of issues we weighed in on, the positions we presented, and
Consistency in advocacy engagement has been the main pillar of HFA’s Government Relations Action Team (GRAT) throughout the COVID-19 pandemic. In October 2020, the U.S. Trade Representative (USTR) announced a Section 301 investigation into alleged misconduct in Vietnam related to currency manipulation and illegal logging. The announcement jolted the furniture
The White House is on the phone. When the call came to HFA member Sheely’s Furniture and Appliance in North Lima, Ohio, last month, the nervous operator immediately paged Sherry Sheely, the company’s COO. “The White House is on the phone,” the operator told Sheely. “You mean the White House
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025:
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
