We can all agree that coaching is critical to goal achievement and professional development. Yet, when I ask sales managers to describe some of their coaching strategies, many sales coaches say, “I am always coaching….” without delivering an actual strategy. They think that being on the floor, within earshot of
When I look at 2021 through the lens of advocacy, I must tell you that it was a game-changer for our industry and the home furnishings association. That’s something I say on many different levels. First, the sheer volume of issues we weighed in on, the positions we presented, and
Consistency in advocacy engagement has been the main pillar of HFA’s Government Relations Action Team (GRAT) throughout the COVID-19 pandemic. In October 2020, the U.S. Trade Representative (USTR) announced a Section 301 investigation into alleged misconduct in Vietnam related to currency manipulation and illegal logging. The announcement jolted the furniture
The White House is on the phone. When the call came to HFA member Sheely’s Furniture and Appliance in North Lima, Ohio, last month, the nervous operator immediately paged Sherry Sheely, the company’s COO. “The White House is on the phone,” the operator told Sheely. “You mean the White House
It’s the middle of the day, the showroom is full of customers, and the sofa everyone wants is out of
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
As the political and economic landscape shifts in 2025, the newly enacted One Big Beautiful Bill Act (OBBBA) draws close
Independent retailers have always faced complexity. From managing vendor relationships to tracking inventory and delivering a consistent customer experience, the
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
