Geo-fencing and Geo-framing are both forms of digital advertising targeting customers based on their locations. Although both have similar names, they are miles apart in their approach to attracting and engaging a targeted consumer. Geo-fencing The standard Geo-fence allows you to put a pin on a building and create an
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Ever-mounting expectations of instant gratification have shaped our consumer landscape. The boss needs a project ASAP, and you need coffee
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
“The 90-day tariff extension isn’t a finish line—it’s the starting block for your next profit strategy.” The trade landscape just
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
